Director of Marketing and Business Development
Valerie has more than 25 years D2C marketing experience and brings a passion for leveraging analytics and consumer insights to deliver growth. She earned her bachelor of science degree in Finance from Illinois State University and represents the life insurance industry on various LIMRA Committees.
Digital Thrive LLC
Don Batsford, Jr.
Head of Industry
Pivot and Scale
After some time away, Ian’s passion for digital marketing and consulting resulted in the founding of the mentorship program Pivot and Scale, in which digital agencies are given the blueprint, mentorship and tools in order to migrate away from the traditional retainer model, and adapt a Pay Per Lead strategy. This not only allows for more streamlined operations, but also has the capabilities of scaling much faster and larger than any digital agency can imagine.
With agencies spanning the United States, Canada, UK, Australia, Ian is single-handedly changing the trajectory of digital agencies worldwide, and loving every minute of seeing the lightbulbs pop, as he shares his 20+ years of experience in the lead generation and digital marketing landscape.
Ian is also a member of the Forbes Business Council and a mentor to start-ups at the Long Beach Accelerator.
Director of Affiliate Marketing
Vivint Smart Home
Vice President Product Marketing & University Partnerships
Southern New Hampshire University
Director of Sales
Chief Marketing Officer
Dialer Administrator and Lead Manager
The Revenue Assistance Corporation
Head of Customer Success and Business Development
Aaron Christopher (A.C.) Evans
Founder and CEO
Vice President and General Counsel
Detroit Trading Co
Director of Digital Marketing & Demand Generation, Americas
Ernst & Young LLP
As a sought-after Marketer, Speaker, and Lecturer, Lou's unique insights add value to discussions across all aspects of Marketing and Business Development. Lou speaks regularly at industry conferences & teaches MBA & undergraduate courses in Digital Marketing, Search Engine Marketing, & Social Media Strategies at CUNY’s Baruch College as well as at NYU’s Stern School of Business. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College. Previous positions include CMO of Wolters Kluwer’s US Legal & Regulatory division, SVP - Head of External Digital Marketing for Citi’s consumer businesses, and Regional Manager for Media Network & Search Account Management teams at Microsoft Advertising. Lou began his career as an internet entrepreneur in the late 1990’s with a business for collectibles trading online, leading him to GM/Director roles at several e-commerce start-ups.
Chief Legal & Privacy Officer
SVP Corporate Development
Director of Business Development
Matt is passionate about customer acquisition and building strong partner relationships. Originally from the Northeast, Matt now lives in suburban Denver. He has 25 years of experience in the home services industry working for both ADT and DISH managing partner acquisition channels and teams.
Cutter Consulting Group
Squire Patton Boggs
CEO & Co-founder
Vice President, Integrated Marketing
Prior to Root, David spent eight years at TransUnion leading strategy and product development for data and analytics-driven insurance marketing solutions. David has also held roles at Direct Auto Insurance, The General, Progressive Insurance, KeyBank and New York Life. David lives in the Cleveland, Ohio area with his wife and four children.
Senior Vice President, Marketing
PennyMac Loan Services LLC
Ethan brings a deep understanding of the dynamics of successful lead performance to the LeadsCon audience. Ethan has previously spoken at LeadsCon, Lead Generation World, Reverse Mortgage Conference, and SoftVu Summit.
Vice President, Business Development
Kevin is passionate about B2B relationship building and loves working in dynamic, fast-paced environments, creating win/win partnerships with forward-thinking business leaders. He has 25 years of experience in the home services industry working for manufacturers, owning his own successful distribution center, and for the last five years managing growth for large companies in the technology industry.
Co-Founder and CEO
Hartman and Associates, LLC
Currently, Dr. Hartman is the Managing Partner of Hartman and Associates, LLC, a higher education consulting firm, with clients in and outside the United States. His most recent article, “Colleges should respond to coronavirus by overhauling funding and online courses”, is viewable at: https://bit.ly/3aeyuqs
Dr. Hartman holds a doctorate in higher education from The University of Pennsylvania.
Vice President, Sales
VP of Platform Strategy
Chief Marketing Officer
American College of Education Inc
Piper Jameson is an experienced two-time Emmy Award Winner and Chief Marketing Officer with a demonstrated history of success in the marketing and advertising industry. In her career, Piper has excelled in the execution of performance demand generation through traditional and digital advertising. She is a Google expert in all suite platforms, Search Engine Optimization (SEO), Sales, Management, Business Development, Partnerships and Social Media.
Piper is the principle author of Improving Marketing Performance and the online version of The Deciding Factor: How Cost will Determine Choices between Online and Traditional Marketing Strategies. She holds a Master’s from Seton Hall University in Strategic Communication and Leadership, dual Bachelor degrees in Marketing and Business Management from University of Phoenix, and attended the Harvard Business School Executive Corporate Strategy program.
CEO & Co-founder
Co-founder & CEO
Successful Media, LLC
Moderator: What Your Customers Are Really Doing OnlineA dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads business development, operations and strategy.
Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more).
He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.
Vice President of Performance Marketing
Sony Pictures Entertainment
Squire Patton Boggs
Rep. Kingston’s leadership of the largest domestic appropriations subcommittee and his senior position on the defense appropriations subcommittee give him a deep understanding of the policy and financial challenges global clients face.
In addition, Rep. Kingston assists with business development and strategic counseling for the firm’s leadership in specialty areas, including agriculture, defense, education, energy, financial services, healthcare, tax, transportation, trade and international business.
Rep. Kingston served Georgia's 1st Congressional District in Southeast Georgia from 1993 to 2015. He also served as vice-chairman of the House Republican Conference, the sixth-ranking post among House Republicans, from 2002 to 2006.
During his time in Congress, Rep. Kingston:
Was a leading member of the House Appropriations Committee, serving as Chairman of the Agriculture/FDA, Labor/Health and Human Services/Education, and Legislative Branch subcommittees.
Served as a long-time member of the Defense Appropriations Subcommittee and spent a great deal of time visiting American troops and installations around the world.
Focused on legislation aimed at restraining the growth of the federal government and making it more effective in serving American citizens. He was an early supporter of earmark reforms and spending reductions.
Prior to his service in Congress, Rep. Kingston was a member of the Georgia State Legislature, and was vice-president of Palmer & Cay Insurance Services. He was the only Chartered Property Casualty Underwriter (CPCU) in Congress.
Throughout his career in public service, Rep. Kingston received more than 40 awards from various non-partisan interest groups on a diversity of issues. He has been named in each term as a "Taxpayer’s Hero,” and has been recognized as "Senior Friendly" and "A Guardian of Small Business." He was also awarded the "Watchdog of the Treasury Award," and the US Chamber of Commerce’s "Spirit of Enterprise Award.”
Director, Risk Solutions
VP of Strategic Partnerships
Chief Marketing & External Affairs Officer
National Civil Rights Museum
She has built a reputation as a marketing strategist who re-energizes established brands, builds new brands, establishes influencer relationships and creates innovative campaigns that drive audience engagement to exceed marketing and business goals.
As Chief Marketing & External Affairs Officer for the National Civil Rights Museum, Faith positions the Museum globally
as the institution chronicling the Civil Rights Movement most comprehensively. Through her work (and that of her colleagues), the Museum is considered more than a museum with its diverse outreach initiatives, programming and issues-based platforms.
Faith leads the museum’s communications, branding, advertising, audience engagement and revenue generation. She was executive lead for the MLK50 commemoration for the 50th anniversary of Dr. Martin Luther King’s assassination, which lured 110 media outlets to Memphis (national and international) and engaged community, organizational, corporate and civic partners
all over the world in commemorative activities. She concepts and produces several of the Museum’s signature events including
serving as managing director/producer for the Freedom Award that honors individuals who have contributed greatly to advancing
civil and human rights. She keeps the museum in the news and top-of mind achieving billions in audience reach. She co-authored
the book, A Story of A People, a storytelling pictorial of the National Civil Rights Museum.
A Memphis native, Faith moved to Chicago in 1990, where she served as a marketing communications consultant for
Golin Harris, a global communications agency. In 1990, Faith joined Burrell Communications, the leading agency for multi-cultural
marketing, as public relations manager. She soon became head of the PR operation going from director to senior vice
president/General Manager of Public Relations & Engagement Marketing.
Faith served as CEO/Chief Strategist for Merge Consumer Marketing and OwensMorris Communications from 2005 –
2013. She led the marketing launch for TV One, creating break-through strategic campaigns to establish the new network. She
was the chief agency executive for TV One’s consumer and affiliate marketing responsible for building awareness, boosting new
market network acquisition, ratings and tune-in. She’s also served as consulting producer for TV One Specials. For ExxonMobil,
she consulted on multi-cultural marketing strategy and execution, created and/or enhanced strategic influencer partnerships,
provided strategic direction for public affairs and policy initiatives, directed ExxonMobil retailer marketing (dealers & distributers),
managed Black Employee Network programs, multicultural programming and executed more than 200 events and sponsorships.
Her career experience also includes Worldwide Marketing Communications Manager at Holiday Inns, Inc. (1986 – 1990)
and positions with WHBQ AM including News Anchor, News Director, Public Affairs Director and Promotions Director (1978 -
Faith holds a Bachelor of Arts degree from the University of Memphis; Executive Leadership Training from Tuck School of
Business at Dartmouth College; and Public Relations Accreditation (APR) from Public Relations Society of America.
Recent honors include Memphis Business Journal’s Women Who Lead (2021) induction into the Smart Meeting’s
Magazine Hall of Fame, (2021), Women Who Lead, Memphis Business Journal (2021), Visionary by Smart Meetings Magazine
(2020), and among the nation’s Top Women in PR (2019) by PR News. Also, honored by The ii100 magazine as the Top 100
Interesting and Influential Individuals (2017); the 70th Annual NAACP TN State Convention with the Bridge of Honor Award (2016);
Tri-State Defender’s Salute to Women of Excellence; Black Enterprise’s Top Women Executives in Marketing and Advertising
(2016); Chicago Defender’s Women of Excellence (2013); Who’s Who in Black Chicago (2010-2012); Black Enterprise’s 100
Advertising and Marketing Executives (2011); nominated for Fortune Magazine’s Most Powerful Women Entrepreneurs (2011);
Top Blacks in the Ad World, The Root (2011); and African American Executives You Should Know, Rolling Out (2009).
Faith is a Sponsor for McKinsey & Company’s Black Executive Leadership Program, member of the TN Tourism Committee,
member of the Sonia L Walker Justice Center board, Hattiloo Theatre board and Tennessee Innocence Project board (incoming).
She is a former member of the American Association of Advertising Agencies Insights Panel and the Counselor Academy of the
Public Relations Society of America.
Her passions include mentoring young women and men interested in being a driving force in impacting the future of our
communities, our world.
Head of Corporate Development
Brett & Ashley Nobles
Your Income Space
Since listing their very first short-term rental space in 2015, Brett and Ashley have scaled their unique real estate business to multiple properties, seven figures in annual revenue and over 10,000 guests served. They’ve partnered with some of the world's biggest brands, television networks, and content creators along the way, with clients including Google, Facebook, Netflix, Amazon, Microsoft, Warner Bros, Nike and many more.
With a vision of helping others achieve financial freedom of their own, Brett and Ashley launched YourIncomeSpace.com in 2018. Your Income Space is an online education platform dedicated to teaching people how to leverage their unique skills, assets, and networks into profitable income streams. To date, more than 2,500 entrepreneurs in over 114 cities worldwide have launched and scaled successful businesses with the help and support of their comprehensive online courses and coaching programs.
Armed with ActiveCampaign’s powerful CRM at their fingertips, Brett and Ashley have been able to grow their email list to a staggering 100,000 subscribers in just three years. Thanks to AC’s powerful automation, segmentation and tracking tools, the ability to engage with their audience in such a specialized way has been the key to unlocking consistent revenue growth year after year. Empowered by this early success, they plan to grow Your Income Space into the leading online resource for entrepreneurial education, optimization, and community.
COO and Co-Founder
Originally from Amsterdam, the Netherlands, Bas moved to New York in 2007 to manage the marketing department at 2waytraffic mobile USA where he was responsible for devising online and mobile marketing strategies.
In 2010, Bas co-founded PX, together with Frans van Hulle, with the idea to develop a revolutionary customer acquisition platform that automates and optimizes performance-based marketing processes, creates overall higher lead quality, and improves efficiency.
Perry is a graduate of South Dakota State University where he earned his bachelor’s degree in communications and theatre.
CEO & Principal
Director, Strategic Partnerships
Verisk/Infutor Data Solutions
Partner Relations Manager
Tracey Pickens is the Partner Relations Manager for The General®. Tracey’s main focus is brand protection and the relationships with vendors both buying and selling. Tracey has a total of 33 years of experience in the insurance industry with the most recent 13 in the non-standard market. Most of the experience has been in the standard/preferred market including home, auto, life, commercial and securities. Tracey earned her undergraduate degree in Insurance at Middle Tennessee State University.
CEO & Co-founder
Founder and CEO
Work With The Coach
Executive Director of Digital Marketing
Grand Canyon University
Before joining the world of post-secondary education, he worked in the hospitality industry as a Marketing Manager at Best Western International.
Brad received his Bachelor of Business Administration from Cleveland State University in 2001 and his Master of Business Administration degree from Arizona State University in 2007.
Kevin started his legal career with the Walt Disney Company in 2007, where he cut his teeth supporting Labor Relations and Human Resources policy for Disney’s California theme park operations and its 17 active Labor Unions, before expanding to support both upcoming and established national firms as General Counsel, during which time Kevin, acting as the sole in-house Legal representative, developed and implemented an innovative practice of creating robust and successful Human Resources and Legal Compliance departments from whole cloth that are optimized for success and compliance, successfully traversing the country’s most harsh and difficult regulatory atmospheres, such as California and New York.
Continuing with his penchant for managing difficult regulatory and compliance environments, Kevin later worked as Chief Legal Officer for a significant player in the food manufacturing space, establishing and maintaining significant compliance protocols, maintaining Intellectual Property compliance, real estate portfolio compliance, and participating in significant litigation involving Intellectual Property rights enforcement, PACA enforcement, California DOL actions, and many other contract actions as well.
Currently, Kevin serves as General Counsel for SmartFinancial.com Insurance, LLC., bringing significant insight and experience to bear on all aspects of compliance and business development, including Human Resources policy, contract management and negotiation, new business development, regulatory and TCPA compliance, and litigation management. Kevin is also a real estate specialist, holding a California Real Estate Broker’s license, as well as a NMLS Loan Broker’s License.
In his time as in-house counsel, Kevin has worked closely with a number of large national firms such as Dentons, Snell & Wilmer, Bryan Cave, OneLLP, Thompson Hine, and many others.
Manager of 3rd Party Marketing
Vice President of Product Marketing
SVP, Marketing & Partnerships
Verisk/Infutor Data Solutions
Mac Murray & Shuster LLP
Moderator: War Stories and Battle PlansMichele Shuster is a founding partner at Mac Murray & Shuster LLP, where she brings extensive experience working with businesses of all sizes in highly regulated industries. A former Chief of the Ohio Attorney General’s Consumer Protection Section, she now represents clients in consumer protection matters before the FTC, FCC, and state attorneys general, in addition to conducting regulatory compliance audits and providing counsel on advertising and privacy issues.
Covington & Burling
Moderator: War Stories and Battle PlansAndrew Smith advises clients on retail financial services, data protection, advertising and consumer protection, technology, credit reporting, and e-commerce issues. He assists banks, non-bank lenders, technology companies, and their vendors with regulatory compliance, litigation, and transactional matters.
Prior to re-joining the firm, Andrew served as Director of the Bureau of Consumer Protection at the Federal Trade Commission (FTC), where he was focused on investigations and enforcement of privacy, data security, financial services, and marketing laws and regulations across a broad range of areas, including fair lending, technology platforms, digital advertising, payments, telemarketing, lead generation, affiliate marketing, consumer reporting, and small business financing. He also oversaw the Bureau’s extensive rulemaking and workshop proceedings, including on endorsement guides, security of financial data, subscription marketing, contact lenses, and children’s privacy. Additionally, he led the FTC’s COVID-19 pandemic-related enforcement and consumer education efforts. In a previous role as Assistant to the Director of the Bureau of Consumer Protection at the FTC, Andrew led a team of professionals to develop and draft ten rules and six studies under the Fair Credit Reporting Act.
SVP, Customer Acquisition
Dan’s innovative and forward-thinking approach to business growth has helped to fuel his and NBKC Bank’s success. He is a strong advocate for embracing new technology and better leveraging data to further sales and marketing results. He has been a featured speaker at LeadsCon and Digital Mortgage.
Moderator: DE&I CelebrationMatt Tillman is a 20+ year veteran of financial services marketing and serves as President of the financial services lead generation company, RateMarketplace.com. Matt previously served as the SVP/GM for Zeta Global’s financial services business. Prior to Zeta, Matt was the Head of Sales of Adchemy, Inc (acquired by Zeta Global), the Co-Founder of FastFind.com (acquired by Bankrate), and worked in various roles at GetSmart.com (acquired by LendingTree) and Wells Fargo. Matt is also on the Board of Directors of LeadsCouncil and serves as the Chair of the Diversity Task Force.
Eric J. Troutman
Squire Patton Boggs
Lewis Brisbois Bisgaard & Smith
Chief Marketing Officer, Financial Services (Bankrate)
Red Ventures LLC
Christina graduated with a degree in Marketing from Virginia Tech.
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Friday | October 22
Exhibit Hall Open
Healthcare, Education & Home Services Meet-Up
Performance Marketing & Regulatory Summit
Every Crisis Is An Opportunity: A Lesson On Marketing In Difficult Times
Join this fireside chat to hear incredible stories of thriving during complex times, including after 9/11, during the Great Recession and throughout the current pandemic.
· How to reframe the challenge to become an opportunity
· Ways to think outside the box to understand and engage consumers
· Lessons in motivating teams to keep pushing for growth
There will always be obstacles, and they can always be overcome.
Effective Advocacy and Lobbying for Lead Generation & Performance Marketing
Don’t think your voice matters? Advocacy is for “someone else”? You’d be surprised at how powerful your voice is! In today’s increasingly litigious world, Performance Marketers are finding themselves facing unprecedented regulation and legislative battles at both the state and federal levels.
Join former Congressman, Jack Kingston as he shares his personal insight on what’s going on in Washington DC and at the State level as it relates to the impact of increased legislative activity the industry is experiencing. Jack will provide his take on how this industry can effectively work with regulators and legislatures to forge partnerships to better understand how to protect consumers while embracing industry best practices.
Financial Services, Banking, Mortgage, Credit & Debt Meet-Up
Public Relations for the Lead Generation Industry
Do you have a public relations plan in place in case you or your business find itself in an undesirable place? Join Powerhouse Public Relations firm, Mercury’s George Birnbaum and Vlada Galan as Squire Patton & Boggs, Principal, Daniel Delnero walk the audience through some of the most important public relation moments in history.
George and Vlada will share insights to some of the highest-profile PR campaigns in recent history. George consulted and managed the campaign and was Chief of Staff for Israel’s Prime Minister Benjamin Netanyahu while most recently led the campaign for Israel’s newest Prime Minister, Naftali Bennett. Vlada has advised national elections in Ukraine, Serbia, Azerbaijan, Mexico, Columbia, Austria, and Zambia. She helped elect Marta Lucia Ramirez the first female Vice President of Columbia in 2018.
Learn critical insights on how to handle your company through the most difficult times. This is a can’t miss session!
War Stories and Battle Plans
In this can’t miss session former Federal Trade Commission Consumer Protection Bureau Director, Andrew Smith, and former Ohio Attorney General Consumer Protection Chief, Michele Shuster, will shed light on the history of current regulatory actions and provide their insight into how your company can avoid the regulatory and legal pitfalls on the horizon. Topics covered will include the TCPA, TSR, and other federal and state privacy, marketing, and advertising laws. The best offense is always good defense.
Join RateMarketplace’s Matt Tillman as he holds this important conversation with NAMMBA’s Tony Thompson as they discuss Diversity, Equity, and Inclusion. Learn what both are doing in each of their respective careers as it relates to leading the DE&I charge.
Immediately following the fireside chat, Matt will shift the focus of conversation to those companies in the Performance Marketing industry who have shown exemplary progress with their own DE&I initiatives as he recognizes each company with the inaugural LeadsCouncil’s DE&I recognition awards.
Who Filled Out That Form? How Companies Are Navigating The New World of Ad Fraud And Inclusion
One out of every four leads comes from a fraudulent source. And the majority of forms are impossible to fill out for people with disabilities (currently 20% of the consumer population). Listen to the decision-makers at QuinStreet and Leadrilla discuss their approach to these issues. Learn how the solutions they chose resulted in an increase in revenue and a boost in brand equity.
Lunch is served in the session room. Lunch & Learn session seating is limited and will be on a first-come, first-served basis.
Phone calls still play an important role in engaging with customers, and are often used when other digital self-service channels fail to address urgent or highly sensitive customer concerns. But consumers have stopped answering their phones due to the rise in illegal robocalls and call scams.
Government agencies are cracking down with regulatory and legislative mandates designed to protect consumers.
Call originators have experienced precipitous drops in call answer rates and customers are missing important calls. Multiple call backs are required – leading to increased costs and frustrated consumers.
With the focus on digital communications and providing a seamless omnichannel customer experience, it’s important for the lead-gen community to remember the importance of traditional, key channels such as the call experience to help connect and close deals.
This productive session outlines information that call originators can use to improve the call experience. You will learn:
· The current state of regulatory and legislative anti-robocall mandates
· What anti-robocall methods voice service providers are rolling out
· How robocall analytics and STIR/SHAKEN call authentication can affect phone calls
· Best practices for call originators to effectively reach customers by phone, and deliver a better call experience for customers.
What Your Customers Are Really Doing Online
While you want people to engage with your marketing, science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses. In performance marketing, we don't always get to control the top of the funnel story that prospects see and that can lead to poor down funnel metrics. Join us as we explore what is really going on in the crazy world of acquisition marketing in 2021.
- Brett Kaufman, Co-founder & CEO, Successful Media, LLC
How to Cater to Customers with Email Personalization
Increasingly, “experience” is more important than product or price when it comes to retaining customers. By taking a customer-first focus, you can identify key decisions that become critical to growing your business. From marketing automation to segmentation, this session will cover how to make sure every interaction with customers, whether delivered by a human or automation, works together to improve conversion rates and retention, optimize products, and engage your customer community for the long-term. Hear how Your Income Space used ActiveCampaign to segment their email list and localize their content, making sure that customers receive personalized messages and updates about their digital education courses. Brett, Ashley, and Shay will share how using a customer experience automation platform enabled Your Income Space to make the switch to automate processes for their lean business, acquire new customers from across the globe, and keep engagement high.
Building Your Competitive Edge in Call Generation
You’re convinced that calls are the best leads. They are immediately available for your sales agents to talk to, and they are ready to buy. You are a believer, and have this channel set-up and humming along. But you want to do more, and you want to take your calls to the next level.
Attend this session and learn advanced-level tactics, best practices and tools of the trade. With over 30 years of combined experience in call generation, listen to our panel of experts who will open their playbooks to finding, qualifying and converting calls to scale this channel and your business.
Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset To A Quality Approach?
Join our industry experts as they discuss how to best:
- Increase conversions and upselling; moving opportunities through the funnel
- Tweak the efficiencies of a call center to maximize lead management
- Stay a step ahead of regulatory and compliance concerns
Between the confluence of technological innovation and an evolving regulatory landscape, there are plenty of opportunities and potential pitfalls that lie ahead for the marketing industry in 2022 and beyond. This panel discussion will provide insights, perspectives and examples addressing:
- Methods for marketers to improve their data-driven decision-making with new automated tools and strategies (social media, chatbots and more)
- Best practices to ensure your 2022 marketing efforts are aligned with the goals of your sales organization
- Building out a scalable, flexible lead generation strategy that can adapt to changes in the regulatory environment
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