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Friday | October 22

7:00 AM – 12:00 PM
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Registration Open

Room: Marquee Conference Center Foyer
8:00 AM – 9:30 AM
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Breakfast

Room: Exhibit Hall
8:00 AM – 3:00 PM
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Exhibit Hall Open

Room: Marquee Ballroom
8:00 AM – 3:00 PM
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Teledrip Meeting Hub

Room: Grand Prefunction
9:00 AM – 10:00 AM
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Healthcare, Education & Home Services Meet-Up

Room: Room 115
9:00 AM – 12:00 PM
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Performance Marketing & Regulatory Summit

Room: Grand Ballroom 121 & 123 - Please see session details below.
9:00 AM – 9:45 AM
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Every Crisis Is An Opportunity: A Lesson On Marketing In Difficult Times

Room: Grand Ballroom 123

Join this fireside chat to hear incredible stories of thriving during complex times, including after 9/11, during the Great Recession and throughout the current pandemic.


Key Takeaways:

· How to reframe the challenge to become an opportunity

· Ways to think outside the box to understand and engage consumers

· Lessons in motivating teams to keep pushing for growth


There will always be obstacles, and they can always be overcome.

Presented By:
  • Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum
  • Kathy Bryan, Chief Marketing Officer, DMS
9:00 AM – 9:45 AM
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Effective Advocacy and Lobbying for Lead Generation & Performance Marketing

Room: Grand Ballroom 121

Don’t think your voice matters? Advocacy is for “someone else”? You’d be surprised at how powerful your voice is! In today’s increasingly litigious world, Performance Marketers are finding themselves facing unprecedented regulation and legislative battles at both the state and federal levels.  

Join former Congressman, Jack Kingston as he shares his personal insight on what’s going on in Washington DC and at the State level as it relates to the impact of increased legislative activity the industry is experiencing. Jack will provide his take on how this industry can effectively work with regulators and legislatures to forge partnerships to better understand how to protect consumers while embracing industry best practices. 

Presented By:
10:00 AM – 11:00 AM
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Financial Services, Banking, Mortgage, Credit & Debt Meet-Up

Room: Room 115
10:00 AM – 10:45 AM
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Public Relations for the Lead Generation Industry

Room: Grand Ballroom 123

Do you have a public relations plan in place in case you or your business find itself in an undesirable place? Join Powerhouse Public Relations firm, Mercury’s George Birnbaum and Vlada Galan as Squire Patton & Boggs, Principal, Daniel Delnero walk the audience through some of the most important public relation moments in history.

George and Vlada will share insights to some of the highest-profile PR campaigns in recent history. George consulted and managed the campaign and was Chief of Staff for Israel’s Prime Minister Benjamin Netanyahu while most recently led the campaign for Israel’s newest Prime Minister, Naftali Bennett. Vlada has advised national elections in Ukraine, Serbia, Azerbaijan, Mexico, Columbia, Austria, and Zambia. She helped elect Marta Lucia Ramirez the first female Vice President of Columbia in 2018.

Learn critical insights on how to handle your company through the most difficult times. This is a can’t miss session!

Presented By:
10:00 AM – 10:45 AM
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War Stories and Battle Plans

Room: Grand Ballroom 121

In this can’t miss session former Federal Trade Commission Consumer Protection Bureau Director, Andrew Smith, and former Ohio Attorney General Consumer Protection Chief, Michele Shuster, will shed light on the history of current regulatory actions and provide their insight into how your company can avoid the regulatory and legal pitfalls on the horizon.  Topics covered will include the TCPA, TSR, and other federal and state privacy, marketing, and advertising laws.  The best offense is always good defense.

Presented By:
11:00 AM – 12:00 PM
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Insurance Meet-Up

Room: Room 115
11:00 AM – 11:45 AM
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DE&I Celebration

Room: Grand Ballroom 123

Join RateMarketplace’s Matt Tillman as he holds this important conversation with NAMMBA’s Tony Thompson as they discuss Diversity, Equity, and Inclusion.  Learn what both are doing in each of their respective careers as it relates to leading the DE&I charge.

Immediately following the fireside chat, Matt will shift the focus of conversation to those companies in the Performance Marketing industry who have shown exemplary progress with their own DE&I initiatives as he recognizes each company with the inaugural LeadsCouncil’s DE&I recognition awards.

Presented By:
  • Matt Tillman, President, RateMarketplace
  • Tony Thompson, Founder & CEO, National Association of Minority Mortgage Bankers of America
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
11:00 AM – 11:45 AM
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Who Filled Out That Form? How Companies Are Navigating The New World of Ad Fraud And Inclusion

Room: Grand Ballroom 121

One out of every four leads comes from a fraudulent source. And the majority of forms are impossible to fill out for people with disabilities (currently 20% of the consumer population). Listen to the decision-makers at QuinStreet and Leadrilla discuss their approach to these issues. Learn how the solutions they chose resulted in an increase in revenue and a boost in brand equity.

Presented By:
11:30 AM – 1:00 PM
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Lunch

Room: Exhibit Hall
12:00 PM – 12:45 PM
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Lunch & Learn: Innovations in Branded Caller ID and Battling SPAM-tagging

Room: Grand Ballroom 123

Lunch is served in the session room. Lunch & Learn session seating is limited and will be on a first-come, first-served basis.


Phone calls still play an important role in engaging with customers, and are often used when other digital self-service channels fail to address urgent or highly sensitive customer concerns. But consumers have stopped answering their phones due to the rise in illegal robocalls and call scams.

 

Government agencies are cracking down with regulatory and legislative mandates designed to protect consumers.

 

Call originators have experienced precipitous drops in call answer rates and customers are missing important calls. Multiple call backs are required – leading to increased costs and frustrated consumers.

 

With the focus on digital communications and providing a seamless omnichannel customer experience, it’s important for the lead-gen community to remember the importance of traditional, key channels such as the call experience to help connect and close deals.

 

This productive session outlines information that call originators can use to improve the call experience. You will learn:

 

·        The current state of regulatory and legislative anti-robocall mandates

·        What anti-robocall methods voice service providers are rolling out

·        How robocall analytics and STIR/SHAKEN call authentication can affect phone calls

·        Best practices for call originators to effectively reach customers by phone, and deliver a better call experience for customers. 

Presented By:
1:00 PM – 1:30 PM
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What Your Customers Are Really Doing Online

Room: Grand Ballroom 123

While you want people to engage with your marketing, science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses. In performance marketing, we don't always get to control the top of the funnel story that prospects see and that can lead to poor down funnel metrics. Join us as we explore what is really going on in the crazy world of acquisition marketing in 2021.

Presented By:
1:00 PM – 1:30 PM
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How to Cater to Customers with Email Personalization

Room: Grand Ballroom 121

Increasingly, “experience” is more important than product or price when it comes to retaining customers. By taking a customer-first focus, you can identify key decisions that become critical to growing your business. From marketing automation to segmentation, this session will cover how to make sure every interaction with customers, whether delivered by a human or automation, works together to improve conversion rates and retention, optimize products, and engage your customer community for the long-term. Hear how Your Income Space used ActiveCampaign to segment their email list and localize their content, making sure that customers receive personalized messages and updates about their digital education courses. Brett, Ashley, and Shay will share how using a customer experience automation platform enabled Your Income Space to make the switch to automate processes for their lean business, acquire new customers from across the globe, and keep engagement high.

Presented By:
1:40 PM – 2:10 PM
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Building Your Competitive Edge in Call Generation

Room: Grand Ballroom 123

You’re convinced that calls are the best leads. They are immediately available for your sales agents to talk to, and they are ready to buy. You are a believer, and have this channel set-up and humming along. But you want to do more, and you want to take your calls to the next level.

Attend this session and learn advanced-level tactics, best practices and tools of the trade. With over 30 years of combined experience in call generation, listen to our panel of experts who will open their playbooks to finding, qualifying and converting calls to scale this channel and your business.



Presented By:
1:40 PM – 2:10 PM
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Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset To A Quality Approach?

Room: Grand Ballroom 121

Join our industry experts as they discuss how to best:

  • Increase conversions and upselling; moving opportunities through the funnel
  • Tweak the efficiencies of a call center to maximize lead management
  • Stay a step ahead of regulatory and compliance concerns
Presented By:
  • Jason Cutter, CEO, Cutter Consulting Group
  • Miguel Carrasco, Dialer Administrator and Lead Manager, The Revenue Assistance Corporation
2:15 PM – 3:00 PM
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Keynote Panel: What's Next in Lead Generation & Performance Marketing?

Room: Grand Ballroom

Between the confluence of technological innovation and an evolving regulatory landscape, there are plenty of opportunities and potential pitfalls that lie ahead for the marketing industry in 2022 and beyond. This panel discussion will provide insights, perspectives and examples addressing:

  • Methods for marketers to improve their data-driven decision-making with new automated tools and strategies (social media, chatbots and more)
  • Best practices to ensure your 2022 marketing efforts are aligned with the goals of your sales organization
  • Building out a scalable, flexible lead generation strategy that can adapt to changes in the regulatory environment
Presented By: