Director of Marketing and Business Development
Moderator: Delivering a Better Insurance CX to Gain an Unfair AdvantageValerie Aiello is Director of Marketing and Business Development for eFinancial and Fidelity Life, a leading provider of direct-to-consumer life insurance solutions. In this role, she leads the ecommerce customer experience, strategic partnerships, and eCoverage – the company’s proprietary lead generation platform, partnering with several of the industry’s top affiliate networks. Under her leadership, the enterprise has expanded its digital footprint and elevated the customer experience.
Valerie has more than 25 years D2C marketing experience and brings a passion for leveraging analytics and consumer insights to deliver growth. She earned her bachelor of science degree in Finance from Illinois State University and represents the life insurance industry on various LIMRA Committees.
Digital Thrive LLC
Don Batsford, Jr.
Head of Industry
Moderator: Future Proof Your Marketing Team: The Next 5 People CMOs Need to HireDon Batsford is a Head of Industry at Google where he leads a team of marketing experts & analysts that partner with Google’s most sophisticated advertisers. Before Google, Don was a Founder of 31 Media, a customer acquisition and consulting firm. Don was also in Business Development at Commission Junction, helping drive marketing partnerships. Don received his Master of Business Administration from Clarkson University & Bachelor of Science from Saint Michael’s College.
Pivot and Scale
Moderator: Identifying Best Practices for Growing Your Customer Base in the New ParadigmIan was a founder of the Lead Generation Agency ‘Cyber Ventures’ and branded consumer automotive site ‘Autotropolis.com’, one of the nation's largest privately held Lead Providers in the Automotive industry. The companies were acquired by Autobytel for an 8-figure liquidation exit, proudly posting $10M annually in revenue at the time of the sale, and accomplished with no VC or Angel Investing.
After some time away, Ian’s passion for digital marketing and consulting resulted in the founding of the mentorship program Pivot and Scale, in which digital agencies are given the blueprint, mentorship and tools in order to migrate away from the traditional retainer model, and adapt a Pay Per Lead strategy. This not only allows for more streamlined operations, but also has the capabilities of scaling much faster and larger than any digital agency can imagine.
With agencies spanning the United States, Canada, UK, Australia, Ian is single-handedly changing the trajectory of digital agencies worldwide, and loving every minute of seeing the lightbulbs pop, as he shares his 20+ years of experience in the lead generation and digital marketing landscape.
Ian is also a member of the Forbes Business Council and a mentor to start-ups at the Long Beach Accelerator.
Moderator: Public Relations for the Lead Generation IndustryGeorge Birnbaum is a Managing Director in Mercury’s London office. He is an international political consultant who has worked on dozens of United States congressional and senatorial races and international presidential and prime ministerial campaigns. His experience includes political consulting, campaign management, polling, paid media and grassroots coalition building.
Director of Affiliate Marketing
Vivint Smart Home
Moderator: Identifying Best Practices for Growing Your Customer Base in the New ParadigmZac is the Director of Affiliate Marketing at Vivint, a leading home security company. Zac is a seasoned marketing professional whose track record is characterized by consistent revenue growth within a variety of verticals, which include web hosting, home services and health and beauty.
Vice President Product Marketing & University Partnerships
Southern New Hampshire University
Moderator: Messaging Strategy: Driving Enrollment Growth While Managing Prospective StudentSusan Bogle is the Vice President of Product Marketing and University Partnerships at Southern New Hampshire University (SNHU). She joined SNHU’s marketing management team in 2010, when enrollment was approximately 8,000 learners. Ten years later, SNHU is a national leader and recognized as one of the fastest growing universities in the country with more than 170,000 active learners. With over 19 years of experience in higher education marketing and advertising, Susan firmly believes that continually reinventing the way we deliver accessible, high-quality education is the key to transforming lives and reshaping the future of education.
Director of Sales
Moderator: Lead Generation Compliance in the Healthcare VerticalLyn Bostandjian is a seasoned executive in the lead generation space who has worked closely with some of the biggest publishers in the healthcare sphere. From Real Age to Sharecare to Lifescripts. She is the Director of Sales at Call Trader. Lyn has been involved in many of the large deployment projects with Prizm.
Chief Marketing Officer
Moderator: Every Crisis Is An Opportunity: A Lesson On Marketing In Difficult Times Moderator: Women@LeadsCon Reception - Making it Last: Lead Gen PartnershipsWith nearly 25 years of marketing and advertising experience, Kathy Bryan is a trusted and effective strategic marketing communications leader.In 2020, Kathy co-founded Women of Martech, a professional organization created to increase the recognition of the power of women in the martech industry, in which she currently serves as president. As the Chief Marketing Officer at Digital Media Solutions (DMS), Kathy takes the lead on all aspects of corporate marketing and communications for DMS and its brands, including DMS Insights, an approved Google News publication. As CMO, Kathy effectively transformed the marketing department to become the fuel igniting the DMS brand, and she pioneered the creation of a formal digital content strategy. Under her leadership, Kathy and her team have successfully reduced marketing expenses while scaling results.
Dialer Administrator and Lead Manager
The Revenue Assistance Corporation
Moderator: Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset TMiguel Carrasco is the Dialer Administrator and Lead Manager at The Revenue Assistance Corporation. Since entering sales in 2015, Miguel has been recognized for his direct contributions regarding operations and strategy. This has led Miguel to running the lead management and planning of several opt–in, new acquisition, and retention campaigns in the residential energy sector.
Head of Customer Success and Business Development
Moderator: Lead Generation Compliance in the Healthcare VerticalMitchell Chow is the Head of Customer Success and Business Development at Prizm Media and the Practice Engagement Director of Kare Simple. In his role at Prizm he has helped Prizm's Healthcare clients(from Pharmacy, Medical, to Insurance) implement compliant methodologies for lead generation and helped them optimize results at all stages of the campaign lifecycle. At Kare Simple he oversees practice engagement and patient interaction compliance. He has presented at past Institute of Healthcare Improvement conferences.
Aaron Christopher (A.C.) Evans
Founder and CEO
Moderator: Keynote Panel: What's Next in Lead Generation & Performance Marketing?A thought leader in drip marketing, conversational messaging, and lead follow-up campaign methodologies. The founder and CEO of Drips.com. A.C.'s consultancy company builds, manages, and runs automated voice, sms, and email drip marketing campaigns. They convert more leads to calls with powerful human backed A.I. chat bots. Drips is disrupting the status quo of predictive robo dialers and call centers. Drips provides a better user experience for the end consumers, while simultaneously raising client's contact and closing rates.
Director of Sales
Vice President and General Counsel
Detroit Trading Co
Moderator: Influencers on *Fyre*: Do’s and Don’ts of Working with Influencers to Generate HLawyer and digital innovator, Matt Clayson is Vice President and General Counsel at Detroit Trading Company, where he leads digital compliance and supports strategic growth programs. Previously, he was the inaugural Executive Director of the Detroit Creative Corridor Center, where he established one of the nation’s first design accelerators, led a multi-million dollar strategy to increase the economic output of Detroit’s creative industries tenfold and have Detroit designated as the first UNESCO City of Design in the United States. He simultaneously served as an Executive Consultant to Shinola, leading Shinola’s Detroit-based activities to establish and grow operations in 2011, 2012 and 2013. Matt is a frequent speaker on topics of compliance, innovation and entrepreneurship for The Aspen Institute, The Atlantic Council, the German Marshall Fund, the University of Michigan Ross School of Business, Michigan State University, the BMW Foundation and the Robert Bosch Foundation.
Director of Digital Marketing & Demand Generation, Americas
Ernst & Young LLP
Moderator: Identifying Best Practices for Growing Your Customer Base in the New ParadigmLou Cohen joined EY in 2019 to build & lead the Americas Digital Marketing & Demand Generation organization as its Director. Lou’s team is responsible for a broad range of Marketing capabilities including management of EY.com, Paid Media, Marketing Technology, Analytics & more. Lou is focused on expanding opportunities through a customer-driven digital strategy while empowering the go-to-market efforts of EY. Along with his team, Lou aspires to achieve EY’s mission to build a better working world.
As a sought-after Marketer, Speaker, and Lecturer, Lou's unique insights add value to discussions across all aspects of Marketing and Business Development. Lou speaks regularly at industry conferences & teaches MBA & undergraduate courses in Digital Marketing, Search Engine Marketing, & Social Media Strategies at CUNY’s Baruch College as well as at NYU’s Stern School of Business. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College. Previous positions include CMO of Wolters Kluwer’s US Legal & Regulatory division, SVP - Head of External Digital Marketing for Citi’s consumer businesses, and Regional Manager for Media Network & Search Account Management teams at Microsoft Advertising. Lou began his career as an internet entrepreneur in the late 1990’s with a business for collectibles trading online, leading him to GM/Director roles at several e-commerce start-ups.
Chief Legal & Privacy Officer
Moderator: Who Filled Out That Form? How Companies Are Navigating The New World of Ad FraudMarty Collins is the Chief Legal & Privacy Officer at QuinStreet. Prior to joining QuinStreet Mr. Collins served as Vice President of Corporate Development at Bloom Energy, a distributed energy provider. Prior to that, Mr. Collins was the General Counsel and head of internal audit at Novellus Systems. He was also previously in charge of M&A and corporate and securities matters for Oracle Corporation’s legal department. Mr. Collins received his law degree from Georgetown and his B.A from Williams College.
SVP Corporate Development
Moderator: DE&I Celebration Moderator: Tim Burke Pioneer Award PresentationBruce Cook is responsible for creating corporate value by leveraging the LendingTree brand to grow existing and create new revenue streams through strategic partnerships, new products, investments and acquisitions. A fifteen-year veteran of personal finance consumer acquisition with strong knowledge of the digital marketing ecosystem and passion and in-depth understanding for online media and technology.
Director of Business Development
Moderator: The State of the Industry with PX: Surveying Customer Acquisition TodayMatt is the Director of Affiliate Partnerships & Business Development at ADT, the country’s largest home security and automation provider. Matt is responsible for partnership-based customer acquisition including business development, optimization, and partner management. These programs for ADT include Residential Security and partnerships with Google, Health/Med Alert, DIY Security, and Small Business security.
Matt is passionate about customer acquisition and building strong partner relationships. Originally from the Northeast, Matt now lives in suburban Denver. He has 25 years of experience in the home services industry working for both ADT and DISH managing partner acquisition channels and teams.
Cutter Consulting Group
Moderator: Balancing Quantity And Conversion: How Do You Change From The Quantity Mindset TJason is the founder of Cutter Consulting Group, a sales operations-focused advisory, consulting, and training firm, author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and the A Sales Consultant's Guide To: series, and host of the Authentic Persuasion Podcast. With a degree in Marine Biology, years of experience tagging sharks, then time spent at Microsoft on the tech support team, Jason did not really know what he wanted to do with his life. Then he fell into sales at 27 years old, following the path of so many people - no plans on being in sales, no training, no coaching, no real leadership. After 18 years he has seen so many sales teams struggle across various industries and has made it his mission to empower over 1 million people to become AUTHENTIC PERSUADERS.
Squire Patton Boggs
Moderator: Public Relations for the Lead Generation IndustryDaniel Delnero specializes in representing companies facing high-stakes consumer class action litigation, with a particular emphasis on consumer financial services matters. He has successfully represented clients in large, complex matters, including the Telephone Consumer Protection Act (TCPA), Fair Debt Collection Practices Act (FDCPA), mergers and acquisitions litigation, First Amendment litigation, libel and defamation, contract disputes and business torts. Daniel also routinely represents companies and individuals facing intrusive governmental investigations, including investigations brought by the Consumer Financial Protection Bureau (CFPB), the Federal Communications Commission (FCC), the Department of Justice (DOJ) and State Attorneys General. He has enjoyed particular success in obtaining confidential close and no-action letters on behalf of clients facing federal investigations.
CEO & Co-founder
Moderator: Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home ServicesSteve is the CEO and Co-Founder of Think Unlimited, an expert in the home services lead generation industry. Steve is an accomplished, innovative, data-driven executive with 30+ years’ experience serving in entrepreneurial and private equity roles in sales, strategy, IT and operations including CEO of Luna Flooring.
Vice President, Integrated Marketing
Moderator: Delivering a Better Insurance CX to Gain an Unfair AdvantageDavid Drotos is an accomplished insurance marketing executive with over twenty five years’ experience leading marketing and distribution efforts for insurance and financial services. David currently serves as Vice President, Integrated Marketing for Root Insurance, a telematics-based insurance company headquartered in Columbus, Ohio. In this role, David leads Root’s efforts to efficiently scale new business by driving brand awareness through traditional and digital marketing channels, with additional responsibilities for lifecycle marketing, email, web site optimization, product marketing and marketing operations.
Prior to Root, David spent eight years at TransUnion leading strategy and product development for data and analytics-driven insurance marketing solutions. David has also held roles at Direct Auto Insurance, The General, Progressive Insurance, KeyBank and New York Life. David lives in the Cleveland, Ohio area with his wife and four children.
Senior Vice President, Marketing
PennyMac Loan Services LLC
Moderator: Keynote Panel: What's Next in Lead Generation & Performance Marketing?Mike Eshelman has over 17 years of experience in the mortgage industry with extensive knowledge in lead generation, lead management, and consumer engagement best practices. He has served on the Board of Directors of LeadsCouncil, contributed numerous articles to industry publications, and serves as the SVP of Marketing at PennyMac. In 2020, he earned the prestigious Certified Mortgage Banker (CMB) designation from the Mortgage Bankers Association and hosts the "Experts on Mortgage" podcast, the official podcast of the CMB Society.
Moderator: Transforming Your Sales Conversion Efforts with AI and Machine LearningEthan Ewing is the CEO of ProPair, a San Francisco Bay Area technology company that developed the ProPair DECISIONS platform, a machine learning tool to optimize lead management decisions. Prior to founding ProPair in 2016, Ethan built and managed two successful mortgage lead generation businesses. ProPair’s mission is to apply machine learning technologies to optimize the entire lead conversion lifecycle. At ProPair, Ethan is responsible for developing and delivering successful client engagements.
Ethan brings a deep understanding of the dynamics of successful lead performance to the LeadsCon audience. Ethan has previously spoken at LeadsCon, Lead Generation World, Reverse Mortgage Conference, and SoftVu Summit.
Moderator: Public Relations for the Lead Generation IndustryVlada Galan is a Managing Director in Mercury’s London office. She is an acclaimed political strategist, who has advised, managed and consulted for various political campaigns, heads of state and international organizations across five continents.
Vice President, Business Development
Moderator: Lead or Liability? Practical Advice to Balance Acquisition and Legal ExposureKevin is the Vice President of Business Development at EverCommerce, a private-equity backed portfolio technology company providing best-in-class service commerce solutions to SMBs in the Home & Field Services, Health Services, and Fitness & Wellness industries. As VP of Business Development, Kevin is responsible for growing revenues across the entire EverCommerce ecosystem through strategic partnerships with industry-leading national brands.
Kevin is passionate about B2B relationship building and loves working in dynamic, fast-paced environments, creating win/win partnerships with forward-thinking business leaders. He has 25 years of experience in the home services industry working for manufacturers, owning his own successful distribution center, and for the last five years managing growth for large companies in the technology industry.
Moderator: Building Your Competitive Edge in Call GenerationTim Gill is President of Everconnect, a division of Evercommerce. Everconnect is a global, on-demand lead generation platform servicing publishers, advertisers and agencies. The Everconnect platform supports many verticals such as, Home Services & Improvement, Insurance (insert type of insurance -auto/home/health/life), Legal, and Financial. High quality leads and calls are generated via a full suite of owned and operated sites alongside a marketplace exchange for publishers and advertisers. Tim started the pay per call platform, 33 Mile Radius, in 2011 and sold to Evercommerce in 2019. Since then, several companies merged both internally and through acquisition to become Everconnect.
Moderator: Women@LeadsCon Reception - Making it Last: Lead Gen PartnershipsSarah Gulbrandsen is the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. She has spent the last 15 years helping global companies connect with consumers. Sarah has worked in a variety of roles including leading strategy at digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. In 2020 she was the recipient of Business in Vancouver’s Top 40 Under 40 award. She has been featured in Forbes, on NBC and the CBC News.
Co-Founder and CEO
Hartman and Associates, LLC
Moderator: Messaging Strategy: Driving Enrollment Growth While Managing Prospective StudentDr. Hartman is an international renowned educational entrepreneur, having served for nearly four-decades as a university president, professor, and administrator at several leading universities. Most recently, Dr. Hartman served as president of Drexel University Online, a subsidiary of Drexel University, where he was responsible for the overall operational and fiscal performance of a multi-million dollar organization serving nearly 8,000 online adult learners in over 100 fully online degree programs.
Currently, Dr. Hartman is the Managing Partner of Hartman and Associates, LLC, a higher education consulting firm, with clients in and outside the United States. His most recent article, “Colleges should respond to coronavirus by overhauling funding and online courses”, is viewable at: https://bit.ly/3aeyuqs
Dr. Hartman holds a doctorate in higher education from The University of Pennsylvania.
Moderator: Who Filled Out That Form? How Companies Are Navigating The New World of Ad FraudKoby Hastings is the Founder & CEO of Leadrilla, a self-serve lead generation platform for individual sales agents. The platform allows agents to design, launch, and manage their own campaigns for real-time leads and calls. Koby started his entrepreneurial career with his first business building web applications at 16 years old in Louisville, KY. After earning his Computer Science degree at Eastern Kentucky University in 2015, Koby became highly involved in the blockchain tech industry working as the lead engineer for a well funded startup. In 2017, Koby started a blockchain development firm serving several large banks and corporates in the US, Asia, and Europe. In 2018, Koby and his team realized that individual sales agents did not have access to the performance marketing industry like a large carrier or agency had, so they began building Leadrilla with the goal of bringing the entire industry to the fingertips of agents in a simple and easy to use platform. Leadrilla is headquartered in Lexington, KY and services over 15,000 agents (Life Insurance and Medicare) throughout the US. In Koby's free time, he enjoys playing golf when he can, and hanging out with his wife (Shelby) and two daughters (River & Harlie).
Vice President, Sales
Moderator: The State of the Industry with PX: Surveying Customer Acquisition TodayWith more than 10 years as a MarTech consultant, Evan brings a unique perspective to his role at PX. He has spent a significant portion of his professional career helping clients scale and solving their most complex business challenges. He also brings vast experience in the insurance and mortgage verticals with him, and an impressive background in digital ad campaign management. A proud Ohioan, Evan is looking forward to celebrating the Browns 2021 victory in the big game this February!
VP of Platform Strategy
Moderator: How to Cater to Customers with Email PersonalizationShay Howe is the VP of Platform Strategy at ActiveCampaign, where he leads platform experience and ecosystem, strategic partnerships, and product, front-end, and communication design. He works to make the customer a hero, helping them create ideal customer experiences through intuitive products, marketing, and integrations. Prior to ActiveCampaign, Shay was VP of Product at Belly and Yello, where he was responsible for product strategy and design. He has previously led product teams at multiple high-growth companies, including Groupon. He has held in-residence roles as an advisor with the Techstars, Lightbank, and Prota venture portfolios. Shay is the author of "Learn to Code HTML and CSS," published by Pearson Education.
Chief Marketing Officer
American College of Education Inc
Piper Jameson is an experienced two-time Emmy Award Winner and Chief Marketing Officer with a demonstrated history of success in the marketing and advertising industry. In her career, Piper has excelled in the execution of performance demand generation through traditional and digital advertising. She is a Google expert in all suite platforms, Search Engine Optimization (SEO), Sales, Management, Business Development, Partnerships and Social Media.
Piper is the principle author of Improving Marketing Performance and the online version of The Deciding Factor: How Cost will Determine Choices between Online and Traditional Marketing Strategies. She holds a Master’s from Seton Hall University in Strategic Communication and Leadership, dual Bachelor degrees in Marketing and Business Management from University of Phoenix, and attended the Harvard Business School Executive Corporate Strategy program.
CEO & Co-founder
Moderator: Who Filled Out That Form? How Companies Are Navigating The New World of Ad FraudCo-Founder and CEO of Anura, proud father of four, and serial entrepreneur Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.
Co-founder & CEO
Successful Media, LLC
Moderator: What Your Customers Are Really Doing OnlineA dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads business development, operations and strategy.
Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more).
He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.
Vice President of Performance Marketing
Sony Pictures Entertainment
Moderator: Keynote Panel: What's Next in Lead Generation & Performance Marketing?Susannah Kim is a performance-based marketing leader with 15+ years of experience rocketing and sustaining omni-channel business growth across multiple verticals. Currently as the Vice President of Performance Marketing at Sony Pictures Entertainment, she is passionate about Pure Flix, a Christian faith-based SVOD with 1000s of movies and content that the whole family can enjoy. Susannah resides in Los Angeles with her husband and three children.
Squire Patton Boggs
Moderator: Effective Advocacy and Lobbying for Lead Generation & Performance MarketingFormer US Representative Jack Kingston helps clients address public policy challenges in legislatures and regulatory agencies around the world. In Congress, Rep. Kingston earned a reputation as an effective legislator with a keen ability to resolve complex matters by reaching across the aisle.
Rep. Kingston’s leadership of the largest domestic appropriations subcommittee and his senior position on the defense appropriations subcommittee give him a deep understanding of the policy and financial challenges global clients face.
In addition, Rep. Kingston assists with business development and strategic counseling for the firm’s leadership in specialty areas, including agriculture, defense, education, energy, financial services, healthcare, tax, transportation, trade and international business.
Rep. Kingston served Georgia's 1st Congressional District in Southeast Georgia from 1993 to 2015. He also served as vice-chairman of the House Republican Conference, the sixth-ranking post among House Republicans, from 2002 to 2006.
During his time in Congress, Rep. Kingston:
Was a leading member of the House Appropriations Committee, serving as Chairman of the Agriculture/FDA, Labor/Health and Human Services/Education, and Legislative Branch subcommittees.
Served as a long-time member of the Defense Appropriations Subcommittee and spent a great deal of time visiting American troops and installations around the world.
Focused on legislation aimed at restraining the growth of the federal government and making it more effective in serving American citizens. He was an early supporter of earmark reforms and spending reductions.
Prior to his service in Congress, Rep. Kingston was a member of the Georgia State Legislature, and was vice-president of Palmer & Cay Insurance Services. He was the only Chartered Property Casualty Underwriter (CPCU) in Congress.
Throughout his career in public service, Rep. Kingston received more than 40 awards from various non-partisan interest groups on a diversity of issues. He has been named in each term as a "Taxpayer’s Hero,” and has been recognized as "Senior Friendly" and "A Guardian of Small Business." He was also awarded the "Watchdog of the Treasury Award," and the US Chamber of Commerce’s "Spirit of Enterprise Award.”
Director, Risk Solutions
Moderator: Lunch & Learn: Innovations in Branded Caller ID and Battling SPAM-taggingDave Krasinski brings 15 years of experience at Neustar and is currently Director in Neustar’s Identity and Trusted Communications business lines. In his current role, Dave oversees a business development group that supports Neustar clients across a number of consumer facing vertical markets. In addition to Travel & Hospitality, eCommerce, Retail, and Tech, Dave’s staff also directly supports Neustar’s relationships in the Lead Generation and Interactive Marketing space. The common thread connecting clients across these seemingly disparate vertical markets is that all of these businesses rely on the phone channel as a centerpiece of their business and lifeline to their customers. Dave and his team work diligently with clients to build trust back in to the voice channel.
Moderator: Who Filled Out That Form? How Companies Are Navigating The New World of Ad FraudJason is the Founder of Perspective Tester. Perspective Tester is a provider of accessibility compliance solutions. Our team of experts helps companies navigate state, federal, and international accessibility requirements.
Moderator: Welcome & Opening Remarks Moderator: Keynote Panel: What's Next in Lead Generation & Performance Marketing?Ian McRae is the Director of Content for LeadsCon at Access Intelligence, a multi-million dollar, leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions to nearly a dozen key global market sectors. Ian has over 16 years of experience putting together engaging content and speaking faculties for dynamic industry-leading events spanning marketing, ecommerce, and financial services. Ian holds a BA in Journalism from the State University of New York at Oswego.
VP of Strategic Partnerships
Moderator: Women@LeadsCon Reception - Making it Last: Lead Gen PartnershipsKristina Moe is the VP of Strategic Partnerships at Archenia, a performance marketing solution for high-quality leads. Kristina is responsible for building and nurturing relationships with customers, and guiding a team of dedicated account managers to facilitate growth across the company. With over a decade of experience in the performance marketing industry, she’s curated a career centered around building long-lasting business relationships.
Chief Marketing & External Affairs Officer
National Civil Rights Museum
Moderator: Every Crisis Is An Opportunity: A Lesson On Marketing In Difficult TimesWith more than 30 years in marketing communications and eight years in broadcast journalism, Faith Morris has worked with and counseled business leaders and influencers in various sectors - corporate, media, entertainment, legislative and nonprofit.
She has built a reputation as a marketing strategist who re-energizes established brands, builds new brands, establishes influencer relationships and creates innovative campaigns that drive audience engagement to exceed marketing and business goals.
As Chief Marketing & External Affairs Officer for the National Civil Rights Museum, Faith positions the Museum globally
as the institution chronicling the Civil Rights Movement most comprehensively. Through her work (and that of her colleagues), the Museum is considered more than a museum with its diverse outreach initiatives, programming and issues-based platforms.
Faith leads the museum’s communications, branding, advertising, audience engagement and revenue generation. She was executive lead for the MLK50 commemoration for the 50th anniversary of Dr. Martin Luther King’s assassination, which lured 110 media outlets to Memphis (national and international) and engaged community, organizational, corporate and civic partners
all over the world in commemorative activities. She concepts and produces several of the Museum’s signature events including
serving as managing director/producer for the Freedom Award that honors individuals who have contributed greatly to advancing
civil and human rights. She keeps the museum in the news and top-of mind achieving billions in audience reach. She co-authored
the book, A Story of A People, a storytelling pictorial of the National Civil Rights Museum.
A Memphis native, Faith moved to Chicago in 1990, where she served as a marketing communications consultant for
Golin Harris, a global communications agency. In 1990, Faith joined Burrell Communications, the leading agency for multi-cultural
marketing, as public relations manager. She soon became head of the PR operation going from director to senior vice
president/General Manager of Public Relations & Engagement Marketing.
Faith served as CEO/Chief Strategist for Merge Consumer Marketing and OwensMorris Communications from 2005 –
2013. She led the marketing launch for TV One, creating break-through strategic campaigns to establish the new network. She
was the chief agency executive for TV One’s consumer and affiliate marketing responsible for building awareness, boosting new
market network acquisition, ratings and tune-in. She’s also served as consulting producer for TV One Specials. For ExxonMobil,
she consulted on multi-cultural marketing strategy and execution, created and/or enhanced strategic influencer partnerships,
provided strategic direction for public affairs and policy initiatives, directed ExxonMobil retailer marketing (dealers & distributers),
managed Black Employee Network programs, multicultural programming and executed more than 200 events and sponsorships.
Her career experience also includes Worldwide Marketing Communications Manager at Holiday Inns, Inc. (1986 – 1990)
and positions with WHBQ AM including News Anchor, News Director, Public Affairs Director and Promotions Director (1978 -
Faith holds a Bachelor of Arts degree from the University of Memphis; Executive Leadership Training from Tuck School of
Business at Dartmouth College; and Public Relations Accreditation (APR) from Public Relations Society of America.
Recent honors include Memphis Business Journal’s Women Who Lead (2021) induction into the Smart Meeting’s
Magazine Hall of Fame, (2021), Women Who Lead, Memphis Business Journal (2021), Visionary by Smart Meetings Magazine
(2020), and among the nation’s Top Women in PR (2019) by PR News. Also, honored by The ii100 magazine as the Top 100
Interesting and Influential Individuals (2017); the 70th Annual NAACP TN State Convention with the Bridge of Honor Award (2016);
Tri-State Defender’s Salute to Women of Excellence; Black Enterprise’s Top Women Executives in Marketing and Advertising
(2016); Chicago Defender’s Women of Excellence (2013); Who’s Who in Black Chicago (2010-2012); Black Enterprise’s 100
Advertising and Marketing Executives (2011); nominated for Fortune Magazine’s Most Powerful Women Entrepreneurs (2011);
Top Blacks in the Ad World, The Root (2011); and African American Executives You Should Know, Rolling Out (2009).
Faith is a Sponsor for McKinsey & Company’s Black Executive Leadership Program, member of the TN Tourism Committee,
member of the Sonia L Walker Justice Center board, Hattiloo Theatre board and Tennessee Innocence Project board (incoming).
She is a former member of the American Association of Advertising Agencies Insights Panel and the Counselor Academy of the
Public Relations Society of America.
Her passions include mentoring young women and men interested in being a driving force in impacting the future of our
communities, our world.
Head of Corporate Development
Moderator: Women@LeadsCon Reception - Making it Last: Lead Gen PartnershipsJenna Nicholas is the Vice President of One Planet VC where she invests in early-stage businesses in transformative industries, such as education technology, marketplaces, media and the future of mobility. There is a focus on investing into socially conscious companies, at least 60% of which are run by women and people of color. Jenna is also Head of Corporate Development at One Planet Group, where she helps to lead the merger acquisition work.
Brett & Ashley Nobles
Your Income Space
Moderator: How to Cater to Customers with Email PersonalizationAward-winning short-term rental Super Hosts, Real Estate Investors and Founders of the online platform, Your Income Space, Brett and Ashley Nobles have successfully built multiple businesses within the real estate, online education and business consulting industries.
Since listing their very first short-term rental space in 2015, Brett and Ashley have scaled their unique real estate business to multiple properties, seven figures in annual revenue and over 10,000 guests served. They’ve partnered with some of the world's biggest brands, television networks, and content creators along the way, with clients including Google, Facebook, Netflix, Amazon, Microsoft, Warner Bros, Nike and many more.
With a vision of helping others achieve financial freedom of their own, Brett and Ashley launched YourIncomeSpace.com in 2018. Your Income Space is an online education platform dedicated to teaching people how to leverage their unique skills, assets, and networks into profitable income streams. To date, more than 2,500 entrepreneurs in over 114 cities worldwide have launched and scaled successful businesses with the help and support of their comprehensive online courses and coaching programs.
Armed with ActiveCampaign’s powerful CRM at their fingertips, Brett and Ashley have been able to grow their email list to a staggering 100,000 subscribers in just three years. Thanks to AC’s powerful automation, segmentation and tracking tools, the ability to engage with their audience in such a specialized way has been the key to unlocking consistent revenue growth year after year. Empowered by this early success, they plan to grow Your Income Space into the leading online resource for entrepreneurial education, optimization, and community.
COO and Co-Founder
Moderator: The State of the Industry with PX: Surveying Customer Acquisition TodayBas Offers, COO and Co-Founder of PX, is an online media entrepreneur at the forefront of customer acquisition technology and data driven digital marketing. With over 15 years of experience in developing global direct and marketing campaigns and strategies, he is a specialist in high scale performance-based marketing.
Originally from Amsterdam, the Netherlands, Bas moved to New York in 2007 to manage the marketing department at 2waytraffic mobile USA where he was responsible for devising online and mobile marketing strategies.
In 2010, Bas co-founded PX, together with Frans van Hulle, with the idea to develop a revolutionary customer acquisition platform that automates and optimizes performance-based marketing processes, creates overall higher lead quality, and improves efficiency.
Moderator: Delivering a Better Insurance CX to Gain an Unfair AdvantagePerry Olson has been a State Farm Agent for 12 years and has grown his agencies in Las Vegas and Henderson, Nevada, to almost 10,500 households and 23,000 policies. In August, 2006 he opened his first State Farm Agency and today employs 33 team members, more than any other State Farm agent in the nation. Olsen is passionate about State Farm and has volunteered to speak to agents over 350 times without compensation.
Perry is a graduate of South Dakota State University where he earned his bachelor’s degree in communications and theatre.
Moderator: Building Your Competitive Edge in Call GenerationAnthony Paluzzi is the founder and CEO of PALO, a leading performance-based agency focused on call marketing. Anthony heads up all strategic initiatives, project development, and overall company operations. Since starting as a solo affiliate in 2010, Anthony has grown PALO to one of the leading pay per call marketplaces for affiliates and advertisers to connect.
CEO & Principal
Moderator: Messaging Strategy: Driving Enrollment Growth While Managing Prospective StudentA marketing and enrollment management thought leader in higher education, Marcelo has helped numerous institutions expand and promote their education offerings, restructure their enrollment management organizations, and formulate operational strategies that directly impact enrollment growth. In 2014, Marcelo founded Cygnus Education, one of the fastest-growing higher education marketing solutions providers. A Leader in performance marketing and enrollment management solutions, Cygnus provides institutions with consumer-centric, fully compliant, analytics-based strategies that achieve challenging marketing objectives, driving scalable and sustainable enrollment growth. Marcelo is a graduate of the Wharton School of Business at the University of Pennsylvania with a Bachelor of Business Administration. Marcelo lives in Philadelphia with his wife, Cynthia, and two daughters. Marcelo and Cynthia are highly engaged in philanthropic efforts supporting several worthy organizations.
Director, Strategic Partnerships
Verisk Marketing Solutions
Moderator: Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home ServicesFred is the Director of Strategic Partnerships for Infutor and the co-host of Infutor's Identity Revolution Podcast. He has over 20+ years' experience in the consumer and business data space in various roles at Localeze, Neustar and AT&T.
Partner Relations Manager
Tracey Pickens is the Partner Relations Manager for The General®. Tracey’s main focus is brand protection and the relationships with vendors both buying and selling. Tracey has a total of 33 years of experience in the insurance industry with the most recent 13 in the non-standard market. Most of the experience has been in the standard/preferred market including home, auto, life, commercial and securities. Tracey earned her undergraduate degree in Insurance at Middle Tennessee State University.
CEO & Co-founder
Moderator: Delivering a Better Insurance CX to Gain an Unfair AdvantageJaimie Pickles is CEO and Co-founder of First Interpreter, Inc. He is an entrepreneur in the insurance sector and has pioneered and led multiple start-ups including InsWeb - the first online insurance marketplace, We Speak Insurance - the first insurance call generation company, and now First Interpreter - the first company that enables carriers and agents to know their competitive position in real-time when considering a lead, click or call. He is currently on the Board of Directors of the Society of Insurance Research (SIR) and is the organization’s VP of Marketing. Jaimie holds the CPCU and ARM insurance designations, has a BS from the University of Tennessee and an MBA from the University of Chicago.
Founder and CEO
Work With The Coach
Moderator: Opening Keynote: Realizing Growth in the Age of Digital MarketingNathan Pirtle is a globally recognized speaker, host, entrepreneur, marketing expert, activist and philanthropist who Forbes ranked on their 25 top marketers list in 2017 and 10 fold ranked Nathan the #2 marketing influencer in the world based off of real statistics and analytics. Nathan is a millennial-aged entrepreneur who is a consultant to various fortune 500 companies. He's credited with starting worldwide trends through his personal following which boasts an active audience of nearly 3 million and a monthly reach of more than 20 million. Pirtle is also the founder and CEO of Work With The Coach, a leading digital media company which represents and advises industry-leading artists and companies including Nicki Minaj, Gavin Rossdale, Apple Music, Youtube, Lil Wayne, BET Networks and more. Nathan is signed to Buchwald Talent Agency.
Moderator: Building Your Competitive Edge in Call GenerationDavid Quiec is a partner at Enginefish, a lead generation agency supporting clients in various verticals such as insurance, loans and home services. He has over 10 years in online customer acquisition for large companies and Silicon Valley start-ups. Previously he was VP Marketing & Publishing at Kabam (sold for $900M), and Head of Online Marketing for Intuit Small Business. In those roles, he ran a team of paid and organic channel managers, funnel optimizers, data analysts and a creative team. Together they managed a $40M/year marketing budget to deliver on pure performance. In his spare time, David plays underwater hockey (having played for the US national team) and learns languages (he speaks six).
Executive Director of Digital Marketing
Grand Canyon University
Moderator: Messaging Strategy: Driving Enrollment Growth While Managing Prospective StudentBrad Reifschneider holds more than 16 years performance marketing expertise. Having spent the last 10 years in the higher education industry, he is the Executive Director of Digital Marketing overseeing organic and paid lead generation, SMS and email marketing as well as social media with Grand Canyon Education. Prior to his current role, he managed paid lead generation for 8 years as the Assistant Director of Paid Lead Generation at Grand Canyon University and previously served as the Senior Digital Marketing Manager at Carrington College.
Before joining the world of post-secondary education, he worked in the hospitality industry as a Marketing Manager at Best Western International.
Brad received his Bachelor of Business Administration from Cleveland State University in 2001 and his Master of Business Administration degree from Arizona State University in 2007.
Moderator: Preparing for Tomorrow’s Regulatory EnvironmentKevin Rockoff has a diverse background with over 13 years of experience as both outside counsel as well as in house General Counsel and Chief Legal Officer, supporting a wide variety of businesses from financial services to manufacturing, in areas such as labor compliance, litigation management, mergers & acquisitions, contract negotiation, Human Resources department and strategic business development.
Kevin started his legal career with the Walt Disney Company in 2007, where he cut his teeth supporting Labor Relations and Human Resources policy for Disney’s California theme park operations and its 17 active Labor Unions, before expanding to support both upcoming and established national firms as General Counsel, during which time Kevin, acting as the sole in-house Legal representative, developed and implemented an innovative practice of creating robust and successful Human Resources and Legal Compliance departments from whole cloth that are optimized for success and compliance, successfully traversing the country’s most harsh and difficult regulatory atmospheres, such as California and New York.
Continuing with his penchant for managing difficult regulatory and compliance environments, Kevin later worked as Chief Legal Officer for a significant player in the food manufacturing space, establishing and maintaining significant compliance protocols, maintaining Intellectual Property compliance, real estate portfolio compliance, and participating in significant litigation involving Intellectual Property rights enforcement, PACA enforcement, California DOL actions, and many other contract actions as well.
Currently, Kevin serves as General Counsel for SmartFinancial.com Insurance, LLC., bringing significant insight and experience to bear on all aspects of compliance and business development, including Human Resources policy, contract management and negotiation, new business development, regulatory and TCPA compliance, and litigation management. Kevin is also a real estate specialist, holding a California Real Estate Broker’s license, as well as a NMLS Loan Broker’s License.
In his time as in-house counsel, Kevin has worked closely with a number of large national firms such as Dentons, Snell & Wilmer, Bryan Cave, OneLLP, Thompson Hine, and many others.
Manager of 3rd Party Marketing
Moderator: Lead or Liability? Practical Advice to Balance Acquisition and Legal ExposureKelly Scharr is the Manager of Strategic Partnerships at Angi, the “home for everything home”, connecting homeowners with service professionals for over 20 years. Kelly is currently responsible for growing and maintaining the largest volume and revenue lead generation partnerships at Angi. She maintains partner lead quality, optimizes accounts, manages complex new product builds, all while training her new puppy, Maverick. Kelly has several years of experience in home services lead generation and is passionate about compliance and transparency in the industry.
Head of Industry for New Business + Home Goods & Services
Ad Practitioners LLC
Moderator: Effective Advocacy and Lobbying for Lead Generation & Performance Marketing Moderator: War Stories and Battle PlansRob Seaver, Executive Director of Consumer Consent Council, has been involved in the digital world for as long as there's been one. A nationally recognized speaker and consultant, he has been on stage for companies such as HP, Konica-Minolta, and Gannett. His passion for Performance Marketing, make him one of the most sought out consulting experts for national brands today.
Vice President of Product Marketing
Moderator: Lunch & Learn: Innovations in Branded Caller ID and Battling SPAM-taggingJonjie Sena is Vice President of Product Marketing at Neustar, responsible for driving the go-to-market strategy for Neustar’s portfolio of trusted communications solutions. During the last several years, Jonjie and his team have focused on helping businesses overcome the impact of the robocalling epidemic and restoring trust in phone calls.
SVP, Marketing & Partnerships
Verisk Marketing Solutions
Moderator: Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home ServicesZora leads the Marketing and Strategic Partnerships teams at Infutor. Her remit is to drive revenue, profitability, and customer satisfaction via earned, owned, and paid engagements supported by best in class Identity Resolution solutions and services. Prior to Infutor, Zora spent 7 years at Exact Data operating in various leadership roles including Marketing, Sales Operations, Product Development & Operations, and Customer Success.
Mac Murray & Shuster LLP
Moderator: War Stories and Battle PlansMichele Shuster is a founding partner at Mac Murray & Shuster LLP, where she brings extensive experience working with businesses of all sizes in highly regulated industries. A former Chief of the Ohio Attorney General’s Consumer Protection Section, she now represents clients in consumer protection matters before the FTC, FCC, and state attorneys general, in addition to conducting regulatory compliance audits and providing counsel on advertising and privacy issues.
Covington & Burling
Moderator: War Stories and Battle PlansAndrew Smith advises clients on retail financial services, data protection, advertising and consumer protection, technology, credit reporting, and e-commerce issues. He assists banks, non-bank lenders, technology companies, and their vendors with regulatory compliance, litigation, and transactional matters.
Prior to re-joining the firm, Andrew served as Director of the Bureau of Consumer Protection at the Federal Trade Commission (FTC), where he was focused on investigations and enforcement of privacy, data security, financial services, and marketing laws and regulations across a broad range of areas, including fair lending, technology platforms, digital advertising, payments, telemarketing, lead generation, affiliate marketing, consumer reporting, and small business financing. He also oversaw the Bureau’s extensive rulemaking and workshop proceedings, including on endorsement guides, security of financial data, subscription marketing, contact lenses, and children’s privacy. Additionally, he led the FTC’s COVID-19 pandemic-related enforcement and consumer education efforts. In a previous role as Assistant to the Director of the Bureau of Consumer Protection at the FTC, Andrew led a team of professionals to develop and draft ten rules and six studies under the Fair Credit Reporting Act.
SVP, Customer Acquisition
Moderator: Transforming Your Sales Conversion Efforts with AI and Machine LearningDan Stevens has been a consumer direct mortgage professional since 2003. He has served in various leadership roles at NBKC Bank since 2008, which has a growing mortgage lending division serving all 50 states. Currently, he oversees strategic partnerships and lead acquisition for over 100 loan officers.
Dan’s innovative and forward-thinking approach to business growth has helped to fuel his and NBKC Bank’s success. He is a strong advocate for embracing new technology and better leveraging data to further sales and marketing results. He has been a featured speaker at LeadsCon and Digital Mortgage.
Founder & CEO
National Association of Minority Mortgage Bankers of America
Moderator: DE&I Celebration
Moderator: DE&I CelebrationMatt Tillman is a 20+ year veteran of financial services marketing and serves as President of the financial services lead generation company, RateMarketplace.com. Matt previously served as the SVP/GM for Zeta Global’s financial services business. Prior to Zeta, Matt was the Head of Sales of Adchemy, Inc (acquired by Zeta Global), the Co-Founder of FastFind.com (acquired by Bankrate), and worked in various roles at GetSmart.com (acquired by LendingTree) and Wells Fargo. Matt is also on the Board of Directors of LeadsCouncil and serves as the Chair of the Diversity Task Force.
Eric J. Troutman
Squire Patton Boggs
Lewis Brisbois Bisgaard & Smith
Moderator: Lead or Liability? Practical Advice to Balance Acquisition and Legal ExposureStephen Turner is a partner in the Los Angeles office of Lewis Brisbois and chair of the Consumer Financial Services Practice. He has extensive experience representing financial institutions and professionals including collection agencies, credit grantors, and debt collection law firms in actions involving claims of unlawful collection practices, intentional misconduct, violations of the Telephone Consumer Protection Act (TCPA), California Consumer Privacy Act (CCPA), the Fair Debt Collection Practices Act (FDCPA), the Fair Credit Reporting Act (FCRA), the Rosenthal Act and unfair competition statutes. He has defended numerous class actions.
Chief Marketing Officer, Financial Services (Bankrate)
Red Ventures LLC
Moderator: Future Proof Your Marketing Team: The Next 5 People CMOs Need to HireChristina Wells is the CMO for the Financial Services group at Red Ventures. Christina is responsible for building and growing brands like Bankrate, which has been helping consumers with every step of their financial journey for over 40 years. Her team of rockstars are focused on performance and brand marketing, media partnerships, award-winning editorial coverage, and best-in-class consumer experiences that reach 1 of every 2 financial services intenders across the web.
Christina graduated with a degree in Marketing from Virginia Tech.
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Thursday | October 21
Welcome & Opening Remarks
- Ian McRae, Director, Content, LeadsCon
- Bruce Cook, SVP Corporate Development, LendingTree, LLC.
What is stopping you from closing one deal per week? We will be discussing growth in the age of digital marketing, how to package and close deals, organic outreach over automated outreach, how to leverage your personal brand to generate leads, how to build long term relationships for long term business, and changing customer consumer behavior in the time of COVID.
Nathan Pirtle is a globally recognized speaker, host, entrepreneur, marketing expert, activist and philanthropist who Forbes ranked on their 25 top marketers list in 2017 and 10 fold ranked Nathan the #2 marketing influencer in the world based off of real statistics and analytics. Nathan is a millennial-aged entrepreneur who is a consultant to various fortune 500 companies. He's credited with starting worldwide trends through his personal following which boasts an active audience of nearly 3 million and a monthly reach of more than 20 million. Pirtle is also the founder and CEO of Work With The Coach, a leading digital media company which represents and advises industry-leading artists and companies including Nicki Minaj, Gavin Rossdale, Apple Music, Youtube, Lil Wayne, BET Networks and more. Nathan is signed to Buchwald Talent Agency.
- Nathan Pirtle, Founder and CEO, Work With The Coach
In an age of data privacy, consumer choice and technological disruption, we take a look at where our business has been and where it’s headed. Where are marketers succeeding today? What industries are emerging and contracting? How can you successfully interact today to generate customers? Join us as we share and interpret industry survey findings, and explore lead buying and selling, customer acquisition, measurable marketing, consumer insights and more.
- Cooper Schwartz, Head of Industry for New Business + Home Goods & Services, Ad Practitioners LLC
- Bas Offers, COO and Co-Founder, PX, Inc.
- Evan Horomanski, Vice President, Sales, PX, Inc.
- Matt Curtis, Director of Business Development, ADT
Exhibit Hall Open
Influencers on *Fyre*: Do’s and Don’ts of Working with Influencers to Generate High Value Leads
Let’s take a break from COVID-19 and travel back to the tranquil days of 2017, when many of us first heard the term influencer. With the *Fyre* Festival with our framework as what not to do, and recent best practices in the automotive lead generation world as our framework as what to do, we will learn how we as lead generators can better work with influencers to generate high value, intented and consented leads. Specifically, we will review:
- FTC Endorsement Guidelines for Working with Influencers
- How to Sell Influencers on Lead Generation / Performance Based Revenue Models
- How to Structure Lead Generation Campaigns with Influencers
- Our Commitment to Each Other as Lead Generators
- Matthew Clayson, Vice President and General Counsel, Detroit Trading Co
ML applications have changed how real-time lead management decisions are made, allowing lead buyers to execute automated, repeatable decisions throughout the lead conversion journey. This session will feature firsthand insight around the use of ML technology. This session will also include discussion around where this technology goes from here, what the future looks like with “machines” guiding prospects and sales agents through an optimized process.
- Gain a clear understanding of how ML applications have changed how lead management decisions are made over the last few years.
- Determine considerations around this decision technology and increase loan officer efficiency and lead conversion.
- Develop a clear view of what the future looks like for lead management and conversion with ML decision technology.
- Dan Stevens, SVP, Customer Acquisition, NBKC Bank
- Ethan Ewing, CEO, ProPair
Preparing for Tomorrow’s Regulatory Environment
This session includes insight around:
- How the latest consumer privacy regulations are going to shake out for performance marketers
- Best practices for staying a step ahead of TCPA regulations
- Understanding what regulators are looking for and how to best minimize your third party risk
- Eric J. Troutman, Partner, Squire Patton Boggs
- Kevin Rockoff, General Counsel, SmartFinancial
- Nima Hakimi, Co-Founder and CEO, Convoso
- Puja Amin, Corporate Counsel, Digital Thrive LLC
Future Proof Your Marketing Team: The Next 5 People CMOs Need to Hire
Christina Wells (CMO, Bankrate) and Don Batsford (Head of Industry, Google) discuss the skills, approach, and roles needed to build a successful marketing organization moving forward. Join them to gain insights on what every business leader needs to keep in mind when hiring today to ensure that your organization is able to tackle the quickly developing digital landscape. This session will help you future-proof your marketing team.
- Christina Wells, Chief Marketing Officer, Financial Services (Bankrate), Red Ventures LLC
- Don Batsford, Jr., Head of Industry, Google
Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home Services Industry:
Lunch & Learn session seating is limited and will be on a first-come, first-served basis.
Can you improve lead quality AND conversion? Join us as our panel of experts share the latest industry-wide trends, from McKinsey, Gartner, Infutor and others, and deep-dive into the home services space to find cutting-edge tactics to win in any industry. One example: a lead generator in home services reduced the required fields in their form and began enriching leads on the backend with permissibly-obtained third-party data. The impact? Lead conversions increased 214%. Marketers and service providers will enjoy this session as we discuss the future of lead generation in the Home Services industry.
- Zora Senat, SVP, Marketing & Partnerships, Verisk Marketing Solutions
- Fred Pfeiffer, Director, Strategic Partnerships, Verisk Marketing Solutions
- Steve DeZara, CEO & Co-founder, Think Unlimited
Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure
In 2021, compliance is a top-of-mind concern for all performance marketers. Join us for this moderated discussion featuring experts in lead acquisition, data management, marketing, and the legal field, all presenting their unique perspectives on how marketers can manage privacy and compliance while maintaining lead volume. We’ll focus on common questions, compliance challenges, shifting regulatory expectations, and practical advice for businesses operating at different scales.
- Stephen Turner, Partner, Lewis Brisbois Bisgaard & Smith
- Kelly Scharr, Manager of 3rd Party Marketing, Angi
- Kevin Geiger, Vice President, Business Development, EverCommerce
- Yung Chung, Director of Sales, ActiveProspect, Inc
Delivering a Better Insurance CX to Gain an Unfair Advantage
While the insurance shopping journey has improved in recent years, it can still be clunky, inefficient, frustrating and discouraging for both consumers and insurance providers. Join this distinguished group of insurance CX practitioners to learn how they have changed the game to outperform the competition with their own unique cocktail of people, data, technology and process. And, find out what they have planned for 2022 and beyond that will help take the performance marketing space to the next level.
- Jaimie Pickles, CEO & Co-founder, First Interpreter
- Perry Olson, Agent/Owner, State Farm
- David Drotos, Vice President, Integrated Marketing, Root Insurance
- Valerie Aiello, Director of Marketing and Business Development, Fidelity Life
Identifying Best Practices for Growing Your Customer Base in the New Paradigm
This interactive panel discussion will discuss:
- Warming up to life outside of the spray and pray mindset
- Exploring alternate tools and strategies for tracking
- Maintaining your ROI in the new environment
- Improving your first-party data tracking
- Finding methods to improve the digital experience and personalization in the post-cookie reality
- Lou Cohen, Director of Digital Marketing & Demand Generation, Americas, Ernst & Young LLP
- Zachary Bitsoi, Director of Affiliate Marketing, Vivint Smart Home
- Ian Bentley, CEO, Pivot and Scale
Lead Generation Compliance in the Healthcare Vertical
Performance marketing compliance rules are already difficult to navigate, but when you add healthcare to the mix navigating all the rules can not only be complex but a high-stake endeavor. Join us for this moderated discussion featuring experts in compliant healthcare marketing ranging from your run of the mill health insurance campaigns to insurance covered healthcare programs such as pharmacy, medical devices, laboratory and the complications of applying affiliate and lead gen processes to industries that promote commercial pay and government funded programs.
- Mitchell Chow, Head of Customer Success and Business Development, Prizm Media
- Lyn Bostandjian, Director of Sales, Call Trader
Beer, wine and light refreshments served.
There are a lot of “flash in the pan” partnerships that pop up in the Lead Gen industry, and we want to explore what the Women of LeadsCon are doing differently to curate and nurture long-lasting relationships with their partners. We'll discuss:
- Challenges female leaders have faced in this industry
- Fresh take on the role of mentorship
- Tried and true methods for building mutually valuable business relationships with intention
The all-women panel session is open to everyone!
- Jenna Nicholas, Head of Corporate Development, OnePlanet Group
- Kristina Moe, VP of Strategic Partnerships, Archenia
- Sarah Gulbrandsen, CEO, Buyerlink
- Kathy Bryan, Chief Marketing Officer, DMS
Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student Expectations
The hyper-competitive nature of online student recruitment constantly leaves internal marketing teams and agencies scrambling to come up with new and creative approaches to capture demand. This means that a plethora of messaging strategies are deployed, at significant cost, without always having a coordinated communication strategy from the institution. This misalignment of messaging strategy and enrollment efforts can negatively impact student experience and the goodwill of an institution's brand. Join us for this interactive panel discussion featuring insight from some of EDU’s top thought-leaders.
- Brad Reifschneider, Executive Director of Digital Marketing, Grand Canyon University
- Marcelo Parravicini, CEO & Principal, Cygnus Education
- Kenneth Hartman, Senior Partner, Hartman and Associates, LLC
- Susan Bogle, Vice President Product Marketing & University Partnerships, Southern New Hampshire University
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