Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Thursday | October 21

7:00 AM – 5:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Registration Open

Room: Marquee Conference Center Foyer
7:00 AM – 6:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Teledrip Meeting Hub

Room: Grand Prefunction
7:30 AM – 9:00 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Breakfast

Room: Grand Ballroom
8:30 AM – 8:40 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Welcome & Opening Remarks

Room: Grand Ballroom
Presented By:
8:40 AM – 8:50 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Tim Burke Pioneer Award Presentation

Room: Grand Ballroom
Presented By:
  • Bruce Cook, SVP Corporate Development, LendingTree, LLC.
8:50 AM – 9:20 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Opening Keynote: Realizing Growth in the Age of Digital Marketing

Room: Grand Ballroom

What is stopping you from closing one deal per week? We will be discussing growth in the age of digital marketing, how to package and close deals, organic outreach over automated outreach, how to leverage your personal brand to generate leads, how to build long term relationships for long term business, and changing customer consumer behavior in the time of COVID.


Nathan Pirtle is a globally recognized speaker, host, entrepreneur, marketing expert, activist and philanthropist who Forbes ranked on their 25 top marketers list in 2017 and 10 fold ranked Nathan the #2 marketing influencer in the world based off of real statistics and analytics. Nathan is a millennial-aged entrepreneur who is a consultant to various fortune 500 companies. He's credited with starting worldwide trends through his personal following which boasts an active audience of nearly 3 million and a monthly reach of more than 20 million. Pirtle is also the founder and CEO of Work With The Coach, a leading digital media company which represents and advises industry-leading artists and companies including Nicki Minaj, Gavin Rossdale, Apple Music, Youtube, Lil Wayne, BET Networks and more. Nathan is signed to Buchwald Talent Agency.


Presented By:
9:20 AM – 10:00 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

The State of the Industry with PX: Surveying Customer Acquisition Today

Room: Grand Ballroom

In an age of data privacy, consumer choice and technological disruption, we take a look at where our business has been and where it’s headed. Where are marketers succeeding today? What industries are emerging and contracting? How can you successfully interact today to generate customers? Join us as we share and interpret industry survey findings, and explore lead buying and selling, customer acquisition, measurable marketing, consumer insights and more.

Presented By:
10:00 AM – 6:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Exhibit Hall Open

Room: Exhibit Hall
10:00 AM – 11:00 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Networking Break

Room: Exhibit Hall
11:00 AM – 11:30 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Influencers on *Fyre*: Do’s and Don’ts of Working with Influencers to Generate High Value Leads

Room: Grand Ballroom 123

Let’s take a break from COVID-19 and travel back to the tranquil days of 2017, when many of us first heard the term influencer. With the *Fyre* Festival with our framework as what not to do, and recent best practices in the automotive lead generation world as our framework as what to do, we will learn how we as lead generators can better work with influencers to generate high value, intented and consented leads. Specifically, we will review:

  • FTC Endorsement Guidelines for Working with Influencers
  • How to Sell Influencers on Lead Generation / Performance Based Revenue Models
  • How to Structure Lead Generation Campaigns with Influencers
  • Our Commitment to Each Other as Lead Generators
Presented By:
11:00 AM – 11:30 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Transforming Your Sales Conversion Efforts with AI and Machine Learning

Room: Grand Ballroom 121

ML applications have changed how real-time lead management decisions are made, allowing lead buyers to execute automated, repeatable decisions throughout the lead conversion journey.  This session will feature firsthand insight around the use of ML technology.  This session will also include discussion around where this technology goes from here, what the future looks like with “machines” guiding prospects and sales agents through an optimized process.


  • Gain a clear understanding of how ML applications have changed how lead management decisions are made over the last few years.
  • Determine considerations around this decision technology and increase loan officer efficiency and lead conversion.
  • Develop a clear view of what the future looks like for lead management and conversion with ML decision technology.


Presented By:
11:40 AM – 12:20 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Preparing for Tomorrow’s Regulatory Environment

Room: Grand Ballroom 123

This session includes insight around:

  • How the latest consumer privacy regulations are going to shake out for performance marketers
  • Best practices for staying a step ahead of TCPA regulations
  • Understanding what regulators are looking for and how to best minimize your third party risk


Presented By:
11:40 AM – 12:20 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Future Proof Your Marketing Team: The Next 5 People CMOs Need to Hire

Room: Grand Ballroom 121

Christina Wells (CMO, Bankrate) and Don Batsford (Head of Industry, Google) discuss the skills, approach, and roles needed to build a successful marketing organization moving forward. Join them to gain insights on what every business leader needs to keep in mind when hiring today to ensure that your organization is able to tackle the quickly developing digital landscape. This session will help you future-proof your marketing team.

Presented By:
12:00 PM – 1:30 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Lunch

Room: Exhibit Hall
12:20 PM – 1:20 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Lunch & Learn: Identifying, Scoring, and Cultivating Leads for the Home Services Industry:

Room: Grand Ballroom 123

Lunch & Learn session seating is limited and will be on a first-come, first-served basis.


Can you improve lead quality AND conversion? Join us as our panel of experts share the latest industry-wide trends, from McKinsey, Gartner, Infutor and others, and deep-dive into the home services space to find cutting-edge tactics to win in any industry. One example: a lead generator in home services reduced the required fields in their form and began enriching leads on the backend with permissibly-obtained third-party data. The impact? Lead conversions increased 214%. Marketers and service providers will enjoy this session as we discuss the future of lead generation in the Home Services industry.

Presented By:
  • Zora Senat, SVP, Marketing & Partnerships, Verisk/Infutor Data Solutions
  • Fred Pfeiffer, Director, Strategic Partnerships, Verisk/Infutor Data Solutions
  • Steve DeZara, CEO & Co-founder, Think Unlimited
1:30 PM – 2:10 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Lead or Liability? Practical Advice to Balance Acquisition and Legal Exposure

Room: Grand Ballroom 123

In 2021, compliance is a top-of-mind concern for all performance marketers. Join us for this moderated discussion featuring experts in lead acquisition, data management, marketing, and the legal field, all presenting their unique perspectives on how marketers can manage privacy and compliance while maintaining lead volume. We’ll focus on common questions, compliance challenges, shifting regulatory expectations, and practical advice for businesses operating at different scales. 

Presented By:
1:30 PM – 2:10 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Delivering a Better Insurance CX to Gain an Unfair Advantage

Room: Grand Ballroom 121

While the insurance shopping journey has improved in recent years, it can still be clunky, inefficient, frustrating and discouraging for both consumers and insurance providers. Join this distinguished group of insurance CX practitioners to learn how they have changed the game to outperform the competition with their own unique cocktail of people, data, technology and process. And, find out what they have planned for 2022 and beyond that will help take the performance marketing space to the next level.

Presented By:
2:25 PM – 3:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Identifying Best Practices for Growing Your Customer Base in the New Paradigm

Room: Grand Ballroom 123

This interactive panel discussion will discuss:


  • Warming up to life outside of the spray and pray mindset
  • Exploring alternate tools and strategies for tracking
  • Maintaining your ROI in the new environment
  • Improving your first-party data tracking
  • Finding methods to improve the digital experience and personalization in the post-cookie reality



Presented By:
  • Lou Cohen, Director of Digital Marketing & Demand Generation, Americas, Ernst & Young LLP
  • Zachary Bitsoi, Director of Affiliate Marketing, Vivint Smart Home
  • Ian Bentley, CEO, Pivot and Scale
2:25 PM – 3:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Lead Generation Compliance in the Healthcare Vertical

Room: Grand Ballroom 121

Performance marketing compliance rules are already difficult to navigate, but when you add healthcare to the mix navigating all the rules can not only be complex but a high-stake endeavor. Join us for this moderated discussion featuring experts in compliant healthcare marketing ranging from your run of the mill health insurance campaigns to insurance covered healthcare programs such as pharmacy, medical devices, laboratory and the complications of applying affiliate and lead gen processes to industries that promote commercial pay and government funded programs.  

Presented By:
3:00 PM – 3:45 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Networking Break

Room: Exhibit Hall
3:45 PM – 4:30 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Women@LeadsCon Reception - Making it Last: Lead Gen Partnerships

Room: Grand Ballroom 123

Beer, wine and light refreshments served.


There are a lot of “flash in the pan” partnerships that pop up in the Lead Gen industry, and we want to explore what the Women of LeadsCon are doing differently to curate and nurture long-lasting relationships with their partners. We'll discuss:

  • Challenges female leaders have faced in this industry
  • Fresh take on the role of mentorship
  • Tried and true methods for building mutually valuable business relationships with intention

The all-women panel session is open to everyone!

Presented By:
3:45 PM – 4:30 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Messaging Strategy: Driving Enrollment Growth While Managing Prospective Student Expectations

Room: Grand Ballroom 121

The hyper-competitive nature of online student recruitment constantly leaves internal marketing teams and agencies scrambling to come up with new and creative approaches to capture demand. This means that a plethora of messaging strategies are deployed, at significant cost, without always having a coordinated communication strategy from the institution. This misalignment of messaging strategy and enrollment efforts can negatively impact student experience and the goodwill of an institution's brand.  Join us for this interactive panel discussion featuring insight from some of EDU’s top thought-leaders.

Presented By:
4:30 PM – 6:00 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

Happy Hour

Room: Exhibit Hall