Don Batsford, Jr.
Head of Industry
Don Batsford is a Head of Industry at Google where he leads a team of marketing experts & analysts that partner with Google’s most sophisticated advertisers. Before Google, Don was a Founder of 31 Media, a customer acquisition and consulting firm. Don was also in Business Development at Commission Junction, helping drive marketing partnerships. Don received his Master of Business Administration from Clarkson University & Bachelor of Science from Saint Michael’s College.
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Michael Brenner
CEO
Marketing Insider Group
Moderator: Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive
Michael Brenner is a top CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with more than 75 brands in building effective thought leadership, content marketing and employee activation programs. He spent 25-years in sales, marketing, and executive leadership roles with brands like SAP, Nielsen, and a number of high-growth startups. Michael is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.0033b00002aJmJBAA0
Scott Brinker
Editor (chiefmartec) and VP Platform Ecosystem
Chiefmartec.com and HubSpot
Speaker: Marketing Tech for the Modern Marketer: A Fireside Chat with Scott Brinker & Ken
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.003C000001ecoiwIAA
Sue Burton
Senior Vice President, Enterprise Marketing and Environment Social Governance Programs
Bank of America
Speaker: Deep Dive -- Drilling Down on Changes in Customer & Consumer Behavior
At Bank of America, Sue leads strategic planning for our Enterprise brand and for integrating the development of the Bank of America Brand with our signature Environmental and Social Governance initiatives including: Better Money Habits, Special Olympics, Hunger, Military, PBS partnerships supporting Ken Burns Films, the (RED) campaign to end HIV/AIDS in Africa and diversity and inclusion initiatives. Sue’s team also leads integrated planning and activation for key sponsorship programs including The Chicago Marathon, Bryant Park, and Major League Baseball. Sue and her team lead the Bank’s efforts to integrate corporate reputation, brand-building, and social responsibility efforts across multiple lines of business with the goal of building brand favorability and advancing social progress.0033b00002aJlGaAAK
Sarah Evans
Founder & CEO
Sevans Strategy & Sevans Digital PR
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Augustine Fou
Independent Ad Fraud Investigator
Speaker: Understanding and Protecting Your Brand from Digital Ad Fraud
Dr. Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing. Dr. Fou was the former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients and served as SVP, digital strategy lead, at McCann Worldgroup/MRM Worldwide. Dr. Fou taught digital strategy at NYU's School of Continuing and Professional Studies and Rutgers University's Center for Management Development. He started his career in New York City with McKinsey & Company.0033b00002aJlFDAA0
Heidi Green
Director of Donor Communications and Advising
Universal Healthcare Foundation of Connecticut
Speaker: Deep Dive -- Drilling Down on Changes in Customer & Consumer Behavior
As the lead ambassador to donors and supporters, Heidi works to raise operating and grant-making dollars needed to wage the fight for health care for everybody. Heidi’s non-profit experience spans nearly two decades building up progressive causes. She works with high net worth individuals, foundations, legacy donors, and monthly givers.0033b00002aJlenAAC
James Gregson
Creative Director, Digital
LEGO Creative Agency, Americas
Keynote: Keynote: Building Social Equity, Brick by Brick with James Gregson, LEGO
James began his career in ‘non-traditional’ brand strategy. Working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz. Currently, James is the Director and Head of Social Studio, leading a team of digital content strategist, creative designers, producers and video editors within The LEGO Group's internal creative agency. James was born in London, England and spent his childhood living between New Jersey and the UK, before coming to college in the US. James holds a bachelor’s in fine arts, from Syracuse University.0033b00002aN3WmAAK
Madison (Mads) Hanna
Founder & Lead Brand Strategist
Curated Compass
Speaker: Brand Story Telling: Find the Voice that Sets You Apart
For the past decade, Madison (AKA Mads) has partnered with big box and startup brands like Unilever, Intuit QuickBooks, PracticePanther, and Blue Diamond Almonds to empower them to tell their story with impactful articulation. Through rich storytelling she helps brands dip outside their comfort zone to create a stronger sense of self and build an authentic relationship with their audience. Based in Denver, Mads runs Curated Compass—a brand storytelling agency that helps B2B and B2C brands disseminate story with the masses.0033b00002aLx6jAAC
Nancy Harhut
Chief Creative Officer
HBT Marketing
Speaker: Deep Dive -- Drilling Down on Changes in Customer & Consumer Behavior
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has creative directed integrated campaigns for B2B clients large and small. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Follow her on twitter at @nharhut or email her at nharhut@me.com.003C000001zuGY2IAM
Steve Kearns
Marketing Lead, Social Media
Speaker: Brand Story Telling: Find the Voice that Sets You Apart
Steve Kearns leads social media strategy on behalf of LinkedIn's sales and marketing business. In his first two years with the professional network, Steve more than quadrupled his channels' follower count and developed a revenue attribution system for organic social promotions. He's well-versed in bringing GIFs, video and other interactive media to life on social. And with a background in the entertainment industry, Steve prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, Steve spent time in various marketing roles at Sony Pictures Entertainment, Viacom and Live Nation Entertainment.0033b00002aLx5bAAC
Kenneth Kinney
VP of Marketing and Digital Strategy and host of "A Shark's Perpsective" podcast
Ai Media Group
Speaker: Marketing Tech for the Modern Marketer: A Fireside Chat with Scott Brinker & Ken
Kenneth (Shark) Kinney, is a highly accomplished and creative marketer and lead generation driver, growth executive, and nationally-renowned consultant and speaker. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Addressable TV. He’s lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He is host of “A Shark’s Perspective” (www.asharksperspective.com) a nationally recognized podcast with the Who’s Who of subject matter experts and thought leaders in marketing. He has hosted and produced TV and live Radio programs.003C000002L63yLIAR
Greg Long
Head of Customer Lead Generation and Delivery
MassMutual
Speaker: Deep Dive -- Drilling Down on Changes in Customer & Consumer Behavior
Gregory Long is head of MassMutual’s client acquisition marketing. He leads an integrated marketing team that generates leads for the company’s agents, creates direct to consumer sales and helps increase participation in retirement plans through a variety of digital and offline strategies. Gregory and his team specialize in leveraging MassMutual’s data science expertise to run data driven marketing campaigns. Prior to joining MassMutual, Gregory held a variety of marketing roles, most recently at New York Life Insurance Company, where he managed direct to consumer marketing programs.003C000002L668PIAR
Katie Martell
Unapologetic Marketing Truth-Teller
Author and Marketing & Communications Consultant
Speaker: Customer Retention: How Adobe Experience Cloud Stays Close to Customers in a Soc Speaker: The New Rules of Marketing in an Age of Social Change
Katie Martell is an "unapologetic marketing truth-teller," “one of the most interesting people in B2B marketing," and a top voice in marketing on LinkedIn (3x.) As an on-demand communications consultant, she advises high-growth brands and individuals. Her forthcoming book and documentary, Pandermonium, explores the modern collision of marketing and social movements. Learn more at www.katie-martell.com/documentary.003C000002BeAkuIAF
Neil Patel
Best Selling Author, Influencer and Entrepreneur
NeilPatel.com
Keynote: Keynote: The Future of SEO: 9 Hacks That Will Transform Your Traffic with Neil P
Neil Patel is the co-founder of NPDigital and Ubersuggest. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.0033b00002aJlizAAC
Julie Perino
Head of Global Customer Marketing
Adobe
Speaker: Customer Retention: How Adobe Experience Cloud Stays Close to Customers in a Soc
Julie Perino is Head of Global Customer Marketing for Adobe’s Experience Cloud business. She and her team engage with Adobe customers across a portfolio of customer adoption and advocacy programs, focused on driving customer success and retention. Prior to Adobe, Julie led global customer marketing for Marketo, which was acquired by Adobe in 2018. Earlier in her career, Julie held senior marketing and sales positions with IBM, Dun & Bradstreet Software, Cognos (acquired by IBM), DataSift (acquired by Meltwater), and Cloud9 Analytics (acquired by Insidesales.com).0033b00002aJmIhAAK
Adam Pierno
AVP, Marketing Strategy
Arizona State University
Speaker: Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive
Teacher. Mentor. Strategist. Innovator. Author. All could identify Adam Pierno. The highly caffeinated Pierno has leveraged his knowledge of consumer behavior to produce informed and effective campaigns for national brands like Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz. His first book Under Think It delves into the foundational aspects of marketing strategy. His follow up, Specific, follows the outline of this talk. In addition, Adam has joined and hosted strategy training sessions across the US.0033b00002S4z0IAAR
Charrele Robinson-Brown
Director - Head of Digital Selling Executive Branding Program & Gamification for Digital Selling
SAP
Lori H. Schwartz
Principal, Curator of Experiences
StoryTech
Moderator: Brand Story Telling: Find the Voice that Sets You Apart
Lori is an experiential marketing executive whose StoryTech initiative pairs brands, storytellers & technology companies together to foster business success. StoryTech's trends briefings, curation & tour products have become well known globally through their work @CES, @NAB, @NATPE and @IBC to name a few. Lori also collaborates directly with top creative and strategic executives like AT&T, ShowTime, HP and Clorox to ensure their understanding of emerging business models while designing unique experiences to create engagement.Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events & private companies to facilitate conversations around new business models & technology innovation. She sits on the Board of Governors and The Executive Committee for the Television Academy (Emmys). You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show' where she talks tech with industry leaders.
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Justin Sharaf
VP of Marketing
Jahia Solutions
Speaker: Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive
Justin is the Vice President of Marketing at Jahia Solutions, a global Digital Experience Platform (DXP) provider with customers in over 20 countries. With a background in analytics and technology, Justin believes that building a core foundation of data and technology helps optimize marketing programs, and empowers marketers to be more effective and efficient in their jobs.Justin is analytical, but not a data scientist. He is technical, but not a developer. He is creative, but not a designer. He is a modern marketing leader with a deep background in Marketing Operations.
Prior to Jahia, Justin was Director of Marketing Technology and Operations at LogMeIn, where he built and managed a team responsible for over 70 different marketing technologies. Justin also worked in Marketing, Analytics, and FP&A at Vistaprint and Time Inc. He holds a BA from Amherst College and lives outside of Boston, MA with his wife and two young sons.
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Ginger Shimp
Global Content Lead
SAP
Speaker: Deep Dive -- Marketing Trends 2021: What Marketers Need to Know to Thrive
Ginger Shimp, Global Content Lead, SAP, is an award-winning marketeer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling not only the SAP story but the stories of its customers—and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest, and drive demand: Marketing isn’t just what she does, it’s who she is! Right now, technology is changing faster today than it ever has, yet slower than it ever will, and at SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world, producing more than 79% of the world’s chocolate, 77% of the world’s beer, and 85% of the world’s pet food. That’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey.0033b00002S4ytTAAR
John Sisson
President
HBT Marketing
Moderator: Deep Dive -- Drilling Down on Changes in Customer & Consumer Behavior
As a veteran business and marketing strategist, John has helped companies large and small achieve their marketing goals. His deep expertise across a variety of markets has allowed him to help clients develop effective integrated marketing programs and omni-channel customer communications. As President of HBT Marketing, John is responsible for the agency’s strategic vision and growth, and works regularly with leading marketers to help them achieve measurable results. Known for his laconic style John has been delighting audiences with stories, leaving them with ideas that matter.003C0000021NMg6IAG
Seth van der Swaagh
Industry Director, Advertising Sales
Speaker: 4 Habits of a Highly Empathetic Marketer
Seth van der Swaagh is an Industry Director in Google’s Large Customer Sales organization. Seth has held a variety of sales leadership positions in his 15 years with Google, and has worked across numerous advertiser categories and business models including Careers, Home Services, Retail, CPG, and Telecom.Prior to Google, Seth worked in business development for an IT start-up in San Francisco, and was an educator in the Connecticut public school system as well as a private Mexican school system.
Seth holds a BA from Brown University and MBA and MIS degrees from Boston University. He lives in Concord, MA with his wife Gemma and their 3 sons.
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